About Fierce Island
Fierce Island is a Boise-based web design studio focused on building high-performance websites for established businesses.
We specialize in custom website development, strategic design, and growth support through SEO and paid media. Our work is built on clarity, performance, and long-term positioning, not templates or quick fixes.
Why Fierce Island exists
Most businesses don't need “more marketing.”
They need a website that accurately reflects the quality of their work and supports their growth.
Too often, established companies in Boise and throughout Idaho outgrow their original website but hesitate to upgrade because the process feels unclear or overly complex.
Fierce Island was built to simplify that process.
We design and develop custom websites using modern frameworks like Next.js and flexible content systems like Sanity CMS, giving businesses both performance and control.
What we do
We focus on three core areas:
Custom Web Design & Development
We build conversion-focused websites designed to position your company above competitors. Every build is custom, structured around messaging, performance, and user experience.
Our development stack emphasizes
- Responsive design
- Technical SEO foundations
- Performance optimization
- Scalable CMS architecture
SEO (Search Engine Optimization)
Once your website foundation is strong, we support organic growth through:
- Technical SEO improvements
- On-page optimization
- Local SEO strategies for Boise-area businesses
- Structured data and content architecture
Google Ads & Paid Media
For businesses ready to accelerate growth, we manage Google Ads and paid campaigns designed to drive qualified traffic, paired with high-converting landing pages and proper conversion tracking.
You work with one lead partner. We coordinate the strategy.
How we work
Fierce Island is intentionally structured as a boutique studio.
You won't be passed between departments. You won't deal with bloated agency layers.
We lead your digital presence directly, and when additional growth support is needed, we integrate trusted SEO and paid media specialists into the strategy.
The result: website, SEO, and advertising working together, without vendor juggling.
Our philosophy
A website is not just a design project. It's:
- A positioning asset
- A credibility signal
- A conversion system
- A foundation for SEO
- A landing environment for paid traffic
We approach every project with long-term growth in mind, not just launch day.
Who we're best for
Best for
- Established businesses
- Companies with proven services
- Owners ready to invest in long-term growth
- Organizations that understand perception impacts revenue
Not built for
- Pre-revenue startups
- "Just need something cheap" projects
- Short-term experiments
Our projects typically start at $6,000.
Based in Boise, Idaho
Fierce Island is headquartered in Boise and works with businesses throughout Idaho and beyond.
If you're a local company looking for custom web design, SEO services, or Google Ads management in Boise, Meridian, Eagle, or surrounding areas, we'd love to talk.
Let's build something that matches your business
If your company has outgrown its current website and you're ready for something stronger, we're ready to help.