Fierce Island Web Design
Web Design Based in Boise, Idaho
Websites built for
businesses who are ready to do it right
High-performance design and development, backed by SEO and paid media for when you're ready to grow.
If your business has outgrown its website, you're not alone.
- Your site doesn't reflect the quality of your work
- You look smaller online than you actually are
- Leads aren't consistent, or aren't the right fit
- Competitors feel more credible, even when they're not
We help established companies upgrade from “good enough” to built to convert.
Our website-first growth framework
Business owners across Idaho have used this framework to transform their online presence and drive real growth.
Strategy & Positioning
Clarity on your messaging, target customer, and offer. Before a single pixel is designed.
Conversion-Focused Design
Page structure, trust signals, and CTA flow engineered to turn visitors into leads.
Performance Engineering
Fast load times, clean code, and a technical SEO foundation baked into every build.
Growth Support
SEO and Google Ads layered in when you're ready to scale. No vendor juggling required.
Recent Projects
Service trades
Direct Siding
Direct Siding was entering a new chapter - new branding, a new Boise location, and a renewed growth strategy. But there was a major obstacle: their Google Business Profile had been suspended, limiting their visibility in local search at a critical time. We stepped in to solve both the technical and strategic challenges. First, we successfully navigated the Google reinstatement process, restoring their Business Profile and protecting their local search authority. Then, we redesigned their website to align with their new brand identity, elevate perceived professionalism, and position them as a leading siding contractor in Boise and Coeur d’Alene. The result: a stronger digital foundation built for local visibility, credibility, and lead generation. Key Challenges: 1. Suspended Google Business Profile limiting visibility 2. New Boise location needing clear local positioning 3. Rebrand requiring a full visual refresh 4. Outdated website not aligned with current growth goals 5. Competitive local contractor market Our Approach 1. Google Business Profile Reinstatement Identified cause of suspension Compiled documentation for verification Managed communication with Google support Successfully restored profile access and visibility Re-optimized listing for Boise service area 2. Strategic Website Redesign Aligned website design with new brand identity Repositioned company as a premium, certified siding specialist Clarified service areas (Boise & Coeur d’Alene) Improved call-to-action structure Strengthened trust signals and credibility messaging 3. Local SEO Foundation Optimized on-page structure for “Boise siding contractor” Improved heading hierarchy and content clarity Structured service pages for search intent Enhanced performance and mobile responsiveness
Estate Planning Attorney
Gardner Law
Jordan Gardner knew something was off. His law firm was growing. His reputation was strong. Clients trusted him. But his website didn’t reflect the level of professionalism, clarity, and care he brings to estate planning. We partnered with Gardner Law to realign the brand digitally, elevating the visual identity, refining messaging, and restructuring the website around clarity and trust. Alongside the redesign, we consulted on local SEO strategy to strengthen visibility in Boise for estate planning and related legal services. The result is a site that feels like the firm itself: confident, straightforward, and approachable. Key Challenges Website design did not reflect the quality of the firm Messaging lacked clarity around services and positioning Limited local SEO structure for Boise-based search terms Needed to balance professionalism with warmth Competitive local legal market Our Approach 1. Website Rebrand & Visual Elevation Modernized overall design system Refined typography and spacing for authority and clarity Elevated photography and visual presentation Created a strong, confident homepage hero Improved user flow and call-to-action placement 2. Messaging & Positioning Clarified value proposition Simplified complex legal language Focused messaging around clarity, care, and local trust Structured service pages for estate planning categories 3. Local SEO Consultation Strategic guidance for Boise-focused search visibility Page structure recommendations for key practice areas On-page optimization guidance (titles, headers, internal linking) Local authority positioning and trust signals
Trades service
Hockema Landscape Design & Build
Kabe Hockema knew his work was premium. The craftsmanship was there. The design vision was there. The clients were investing significantly into custom outdoor spaces. But his digital presence didn’t reflect that level of quality. We partnered with Hockema Landscape Design & Build to create a brand and website that matched the caliber of the work. This included a full logo design and visual identity system, followed by a custom website built to speak directly to discerning homeowners in Boise, Eagle, Meridian, and surrounding areas. The goal wasn’t just a better-looking website. It was strategic positioning. Every element was designed to communicate refinement, process, and trust. Key Challenges Brand identity did not reflect premium positioning Website lacked emotional resonance and design sophistication Needed to attract higher-budget residential clients Competitive Boise luxury landscaping market Required clear differentiation from general contractors Our Approach 1. Full Logo & Brand Identity Designed a refined, timeless logo system Established typography and color palette aligned with premium outdoor design Developed brand elements that conveyed craftsmanship and permanence Positioned Hockema as a design-forward firm, not just a contractor 2. Strategic Website Design Built a custom, mobile-first website Used large-scale project imagery to elevate perception Structured messaging around design philosophy and process Focused on intentional pacing, whitespace, and clarity Created strong conversion pathways for high-value inquiries 3. Premium Client Positioning Refined copy to speak to homeowners investing in long-term outdoor living Highlighted service areas clearly (Boise, Eagle, Meridian, Sun Valley, etc.) Emphasized collaboration and custom design approach Reduced friction for consultation requests
Mortgage Brokerage
The Sessions Group Mortgage
Gavin Sessions didn’t want flashy. He wanted simple. Clear. Confident. But more importantly, he wanted the website to say the right things. The Sessions Group specializes in working with real estate investors and borrowers who don’t fit the traditional W-2 mold. The old messaging didn’t clearly communicate that expertise — and in a crowded mortgage market, clarity is everything. We redesigned the website to simplify the structure, refine the message, and highlight Gavin’s specialties in investor lending and non-traditional income loans. The goal was to reduce confusion, increase trust, and attract the right type of borrower. The result is a clean, strategic site that reflects Gavin’s approach: straightforward, knowledgeable, and relationship-driven. Key Challenges Website messaging was too generic Specialty loan programs were not clearly highlighted Needed to attract real estate investors specifically Market saturated with “me too” mortgage messaging Required simple UX with strong trust signals Our Approach 1. Messaging Clarity & Positioning Refined value proposition around investor lending Clearly defined non-W2 loan expertise Simplified headline structure Removed unnecessary noise and complexity Focused on direct, confident communication 2. Strategic Website Simplification Clean layout with strong visual hierarchy Clear call-to-action placement Reduced friction in inquiry process Balanced professionalism with approachability Designed to build immediate credibility 3. Specialty Loan Visibility Highlighted real estate investor programs Clarified options for self-employed borrowers Structured content to answer high-intent questions Improved flow for referral partners and borrowers
Education
Wild Sprouts Homestead Preschool
Wild Sprouts Homestead Preschool was ready to step into a new season. Torie came to us looking for her very first website. Something that felt warm, inviting, and aligned with her vision for nature-based early childhood education. She wanted a site that reflected the heart of her preschool while also building credibility with local families. We worked closely together to understand her philosophy, values, and long-term goals. From layout decisions to messaging tone, every detail was designed to communicate trust, safety, and intentional education. The result is a website that feels authentic to Wild Sprouts. Approachable, grounded, and thoughtfully crafted.
Agriculture
The FreshXperts
FreshXperts is a specialized consulting group serving the fresh produce industry — from supply chain strategy to operational efficiency. Their expertise was clear. Their digital presence wasn’t. The existing WordPress website felt dated and didn’t reflect the caliber of experience and insight the FreshXperts team brings to the table. They needed a modern platform that communicated authority, clarity, and confidence — while simplifying how potential clients understand their services. We rebuilt the site from the ground up, modernizing both the visual presentation and the underlying structure to create a professional, future-ready digital presence. Key Challenges Outdated WordPress design Visual presentation did not reflect consulting authority Messaging lacked clarity and hierarchy Needed to communicate niche industry expertise clearly Required a scalable, modern framework Our Approach 1. Strategic Structure & Messaging Refinement Clarified service categories and consulting focus Simplified navigation and content flow Improved headline hierarchy for clarity Structured messaging around outcomes and expertise 2. Modernized Design System Clean, confident typography Updated visual language to reflect industry professionalism Balanced imagery with white space Elevated overall brand perception 3. Technical Rebuild Migrated away from outdated WordPress structure Built on a modern, high-performance framework Improved site speed and responsiveness Established strong technical SEO foundations
What a Fierce Island website changes
Higher perceived value
A premium site lets you justify premium pricing.
More trust, more inquiries
Visitors who trust you are far more likely to reach out.
Faster site, less drop-off
Speed keeps people engaged instead of bouncing to a competitor.
Clear messaging, better-fit leads
The right words attract the right customers and filter the rest.
Services
You get one lead partner coordinating the moving pieces, no vendor juggling.
Our Process
Discovery & Direction
We learn your business, your customers, and your goals, then define the strategy.
Structure & Messaging
Sitemap, wireframes, and copy that positions your business to convert.
Design
Custom visual design that reflects the quality of your business.
Development + SEO Foundations
Built on Next.js for speed and performance, with technical SEO baked in.
Launch + Support
We launch, monitor, and stay available for ongoing growth.
Here's what our clients have to say.
Many businesses like yours have seen an increase in customers with our services.
Pricing
Projects typically start at $6,000.
- Custom design
- Next.js build
- SEO foundations
- Launch support
Who we're best for
Best for
- Established businesses with revenue
- A proven offer that needs better positioning online
- Companies ready to upgrade from DIY or outdated sites
Not a fit
- Pre-revenue startups looking for the cheapest option
- "Just need something quick" without a clear direction
- Unlimited revision cycles with no defined goals
Frequently asked questions about web design in Boise
Common questions from businesses exploring website design, SEO, and digital marketing services in Boise, Idaho.