The Sessions Group | Strategic Website Redesign & Investor-Focused Positioning
Gavin Sessions didn’t want flashy.
He wanted simple. Clear. Confident.
But more importantly, he wanted the website to say the right things.
The Sessions Group specializes in working with real estate investors and borrowers who don’t fit the traditional W-2 mold. The old messaging didn’t clearly communicate that expertise — and in a crowded mortgage market, clarity is everything.
We redesigned the website to simplify the structure, refine the message, and highlight Gavin’s specialties in investor lending and non-traditional income loans. The goal was to reduce confusion, increase trust, and attract the right type of borrower.
The result is a clean, strategic site that reflects Gavin’s approach: straightforward, knowledgeable, and relationship-driven.
Key Challenges
- Website messaging was too generic
- Specialty loan programs were not clearly highlighted
- Needed to attract real estate investors specifically
- Market saturated with “me too” mortgage messaging
- Required simple UX with strong trust signals
Our Approach
1. Messaging Clarity & Positioning
- Refined value proposition around investor lending
- Clearly defined non-W2 loan expertise
- Simplified headline structure
- Removed unnecessary noise and complexity
- Focused on direct, confident communication
2. Strategic Website Simplification
- Clean layout with strong visual hierarchy
- Clear call-to-action placement
- Reduced friction in inquiry process
- Balanced professionalism with approachability
- Designed to build immediate credibility
3. Specialty Loan Visibility
- Highlighted real estate investor programs
- Clarified options for self-employed borrowers
- Structured content to answer high-intent questions
- Improved flow for referral partners and borrowers
“Jared went above and beyond to deliver exceptional customer service, exceeding the standard scope of his business. When we hit a roadblock with Google My Business verification, he didn’t just offer advice—he took action. Jared personally visited my office twice to ensure we met Google’s requirements, demonstrating both his expertise and genuine commitment to helping his clients succeed. Thanks to his knowledge and dedication, we are now fully verified. I can’t recommend Jared and the Fierce Island Web Design team highly enough, and I will continue to refer them at every opportunity.”
Gavin Sessions | Owner