Our work speaks for itself
A selection of web design, SEO, and growth projects for businesses across Idaho and beyond.
Landscaping Contractor
Landscape Contractor Web Design | Boise, Idaho
Fine Grade Concrete, Landscapes & More
Fine Grade is a family-owned landscape and concrete company serving Boise and the Treasure Valley. The owner, Dillon, builds at a craftsman level...full backyard installs, stamped concrete patios, retaining walls along the Snake River, custom firepits. The reviews on Google were a sea of five stars. The work was clearly premium. But the website was telling a different story. It was built on a generic template, the hero image was a photo of wet concrete and trowels, and the services page treated snow removal as an equal peer to landscape design. The leads reflected that mismatch. Lots of small jobs. Few of the high-design, high-budget projects Dillon was actually best suited to deliver. The brief was simple: rebuild the site so it attracts the work the team is already doing (and filters out the work it doesn't want). What we changed, and why From industrial to aspirational We shifted the site from showing work to showing outcomes. The old hero was concrete and tools. The new one is a finished patio that actually feels like something you’d want in your backyard. Same company, completely different message. We cleaned up the headline too. Dropped the long legal name and made it simple. Then added a clear line about what they build and where. Now someone lands on the site and instantly gets it. We also repositioned the company. The old site didn’t really say who they were. Now it leads with a simple truth. Family-owned, full-service landscaping across the Treasure Valley. It answers the big questions right away and builds trust without trying too hard. Services got a big upgrade. Instead of three vague buckets, we broke it into eight focused services. No more snow removal dragging things down. Everything now points toward higher-end projects. The portfolio went from a basic gallery to actual case studies. Each project tells a story. What the challenge was, what got built, and why it mattered. This alone changes how people view the company. We added a simple three-step process to make things feel easy. Free consultation, clear plan, expert build. No pressure, no surprises. That goes a long way with higher-end clients. Social proof is stronger too. Real reviews, real projects, and a clear “trusted by homeowners” message instead of just a list of names. We also built out city pages for local SEO. This helps them show up in more searches across the Treasure Valley instead of just Boise. And finally, we cleaned up the contact experience. Fewer fields, clearer expectations, and a simple promise. No sales pressure. Quick response. The visual system: what makes it feel premium Beyond the structural changes, the visual treatment is doing significant work. The new site uses a deep black background with warm tan and gold accents, a refined serif (Cormorant) for headlines, a clean sans-serif for body copy, and generous whitespace throughout. The navigation is a floating black pill with a custom "F" monogram logo. Buttons are pill-shaped, primary CTAs are filled white, secondary CTAs are outlined. None of these choices are arbitrary. The serif signals craftsmanship, not generic contractor. The black background reads as premium hospitality (think high-end restaurants and architect portfolios), not agricultural. The tan accent color picks up the warmth of natural stone and stained concrete, the actual materials Fine Grade works in. The pills feel modern and tactile. The whole site rewards the principle from earlier: a homeowner about to invest five or six figures in their backyard will judge your craft by your website's craft. The new site demonstrates the same care and design sensibility the team brings to a stamped concrete patio. What this means if you run a landscaping company You don't need a brand-new website to apply most of these principles. If you only do three things this quarter, do these: Replace your hero image with a drone shot of finished work. No trowels. No workers. No equipment. Show the life, not the labor. This single change reframes everything. Revisit your services list. Remove anything that's out-dated, or off-season filler. The premium clients are reading your service grid as a positioning statement, whether you mean it that way or not. Add a "case study" section for your three best projects. Name the project. Describe the challenge in two sentences. Describe what was built in two sentences. Add four feature pills. This is the difference between a portfolio and a body of work. The deeper changes (the rebrand, the city pages, the visual system) compound on top of those three. But the three above are free, fast, and do most of the work. What we built for Fine Grade isn't an aesthetic upgrade. It's a filter. The site looks the way Dillon's actual work looks. The leads coming in now match the work going out. That's the whole game. Interested in a free audit of your current website? Book it here: https://link.fierceisland.com/widget/booking/c5k2nVggq0OzkjCtgfSa
Landscaping Contractor
After Dark Landscape Lighting | Website redesign
After Dark Landscape Lighting
Scott Ruhoff has spent nearly three decades building what is arguably the most respected landscape lighting company in the Treasure Valley. Founded in 1996, After Dark Landscape Lighting had everything going for it: 130+ five-star reviews, consistent rankings in both local and organic search, a loyal client base stretching back 20 years, and a team of professionals who had delivered stunning work across hundreds of Boise-area properties. On paper, everything looked right. But leads were down. When Scott came to Fierce Island, he wasn't sure where the disconnect was. The phones were quieter than they should have been, and he couldn't point to a clear reason why. He knew the work was exceptional. He knew the reviews were outstanding. He just couldn't figure out why more of the right clients weren't calling. What We Found We sat down with Scott and started pulling apart his online presence. The SEO was genuinely strong. Years of consistent effort had earned After Dark solid visibility for the keywords that mattered. The Google Business Profile was well-maintained. The reviews were glowing. But the moment a prospective client landed on the website, something didn't click. After Dark's work is premium by any measure. Their portfolio shows architectural lighting that transforms a home's curb appeal, backyard installations that turn outdoor spaces into evening retreats, and pergola and riverside projects that are simply beautiful. Their ideal client is a Treasure Valley homeowner investing serious money into their property, someone who expects the same level of care and craftsmanship from every vendor they hire. The old website told a different story. It felt dated: not representative of the quality of the photography, not reflective of the caliber of the reviews, and not what a high-end client expects to find when researching a premium outdoor lighting company. The website was leaking leads that decades of SEO work had earned. The gap between what After Dark delivered and what their website communicated was costing them business. What We Built We didn't touch the SEO. It was already doing its job. Our task was to make sure that when the right people arrived, they felt they had found exactly the right company. We redesigned the site from the ground up with After Dark's ideal client in mind. The new site leads with the work: full-width nighttime photography, elegant typography, and a clean layout that lets the quality of the installations speak for itself. Every design decision was made with one question in mind: does this feel like it belongs alongside the kind of home a premium client would own? Service pages were rebuilt to communicate depth of expertise, not just list what they do. Visitors can now understand the design thinking and care that goes into every installation, which builds the confidence that leads to a call. The portfolio was reorganized into clear project categories (architectural lighting, structural lighting, landscape illumination, and step lighting) so prospective clients can immediately find work that matches their own vision. Trust signals were brought front and center: nearly 30 years in business, 130+ five-star reviews, family-owned, registered Idaho contractors, and long-standing members of the Association of Outdoor Lighting Professionals. The credibility was always there, and the new site finally shows it. The Outcome After Dark Landscape Lighting now has a digital presence that matches the business behind it. The website reflects the premium positioning the company has always deserved, and gives the organic traffic Scott has spent three decades earning a proper place to land. For a company built on the quality of its work, the website finally tells that story the right way.
Landscaping Contractor
Hockema Landscape Design & Build | Full Brand Identity & Premium Website Launch
Hockema Landscape Design & Build
Kabe Hockema knew his work was premium. The craftsmanship was there. The design vision was there. The clients were investing significantly into custom outdoor spaces. But his digital presence didn’t reflect that level of quality. We partnered with Hockema Landscape Design & Build to create a brand and website that matched the caliber of the work. This included a full logo design and visual identity system, followed by a custom website built to speak directly to discerning homeowners in Boise, Eagle, Meridian, and surrounding areas. The goal wasn’t just a better-looking website. It was strategic positioning. Every element was designed to communicate refinement, process, and trust. Key Challenges Brand identity did not reflect premium positioning Website lacked emotional resonance and design sophistication Needed to attract higher-budget residential clients Competitive Boise luxury landscaping market Required clear differentiation from general contractors Our Approach 1. Full Logo & Brand Identity Designed a refined, timeless logo system Established typography and color palette aligned with premium outdoor design Developed brand elements that conveyed craftsmanship and permanence Positioned Hockema as a design-forward firm, not just a contractor 2. Strategic Website Design Built a custom, mobile-first website Used large-scale project imagery to elevate perception Structured messaging around design philosophy and process Focused on intentional pacing, whitespace, and clarity Created strong conversion pathways for high-value inquiries 3. Premium Client Positioning Refined copy to speak to homeowners investing in long-term outdoor living Highlighted service areas clearly (Boise, Eagle, Meridian, Sun Valley, etc.) Emphasized collaboration and custom design approach Reduced friction for consultation requests
Service trades
Direct Siding | Rebrand, Website Redesign & GBP Reinstatement
Direct Siding
Direct Siding was preparing to expand into Boise with a new location, and owner Aaron Mote needed more than a few website updates. He needed a stronger digital foundation for growth. Fierce Island partnered with Direct Siding to refine the website, clarify the company’s positioning, and build a comprehensive marketing strategy around the new service area. The project focused on helping Direct Siding show up with more authority, communicate its value clearly, and support the next stage of expansion into the Boise market.
Finance
Mortgage Brokerage Website Design | Boise, Idaho
The Sessions Group Mortgage
The problem Gavin Sessions had been building a mortgage brokerage practice in Boise, Idaho for years. He had genuine expertise, a loyal client base, and a YouTube channel — More Than A Mortgage — where he regularly published mortgage education content for real estate investors and self-employed borrowers. What he didn't have was a website that reflected any of it. His non-existent website wasn't generating leads, wasn't earning trust with cold visitors, and wasn't doing anything to differentiate The Sessions Group in a crowded mortgage market. He was a well-qualified broker operating with an underperforming digital storefront. The specific challenge: Gavin's ideal clients aren't generic homebuyers. They're real estate investors, self-employed borrowers, S-corp owners, and move-up buyers. They are people with complex financial situations who need a broker who understands their world. A generic mortgage website wasn't going to reach them, qualify them, or convert them. He also needed the site to work without him. Gavin is a busy business owner. He can't be on the phone or in meetings and simultaneously be nurturing every prospective lead in real time. The website needed to do some work independently. The approach Strategy before design. Before any visual work began, we defined the site's conversion architecture: who the primary audiences were, what they needed to see and feel at each stage of the page, and what actions the site needed them to take. Every design and development decision that followed served that strategy. Three pages, one mission. Rather than building a sprawling multi-page site, we made a deliberate website architecture decision to concentrate authority and conversion into three highly focused pages. The homepage functions as a complete long-form landing page, awareness, credibility, social proof, objection handling, and call to action, all in a single controlled scroll experience. The lead capture page exists for one purpose only. The trusted wealth partners page extends Gavin's authority by association. This isn't minimalism for its own sake. It's conversion rate optimization. We were after fewer exits, more focused user journeys, and every element pointing toward the same outcome. What we built Brand identity and style guide Before touching a layout, we developed a full visual identity system with Gavin and his associate Amy Rehwald. This included a defined typography system, color palette, spacing scale, button hierarchy, and component library. A cohesive brand identity is the foundation of credibility. It signals to a cold visitor in milliseconds that this is a serious, trustworthy operation. Custom homepage (full-funnel design) The homepage is the core asset. It was built as a conversion-focused landing page that walks a cold visitor through every stage of the buying decision without leaving the page: Hero section with real brand photography of Gavin above the fold, a deliberate choice over stock imagery. In a trust-dependent industry, a real face does more conversion work than any headline. Value proposition section addressing Gavin's core differentiators: independence from any single lender, honesty-first approach, and genuine care for client outcomes. Niche targeting section calling out specific audiences — real estate investors, self-employed borrowers, S-corp owners, move-up buyers — by name, using niche copywriting that makes the right visitor feel immediately seen. Partnership credibility block featuring the Aspire Mortgage Advisors relationship, displayed with hero statistics: 4,000+ households served, $1.4B+ in total lending, 25+ years of combined experience. Quantitative social proof design at a scale that's hard to argue with. Testimonials section linked directly to a verified Google Maps profile, live, third-party, verifiable reviews rather than a curated static quote wall. Custom YouTube integration: a purpose-built UI component coded to the site's visual language that surfaces Gavin's More Than A Mortgage channel content directly on the homepage. Not an off-the-shelf embed. A designed section that extends time on page and builds trust through demonstrated expertise. Strategic CTA placement throughout — Apply today, Schedule a chat, and Get your free guide placed according to button hierarchy principles, matching the right ask to the right moment in the scroll. FAQ section addressing common objections proactively, a UX copywriting technique that reduces late-funnel drop-off and, structurally, targets featured snippets and People Also Ask placements in Google Search. Lead capture page sessionsgroupmortgage.com/free-guide A dedicated micro-conversion page offering a free PDF guide — Your Income, Your Strategy — in exchange for a name and email address. Minimal navigation, single conversion goal, clean form design with a frictionless thank-you flow. This page feeds a permission-based email marketing list of self-qualified prospects, people who raised their hand as the exact audience Gavin wants to reach. And all of these submissions go directly into Gavin’s CRM automatically. Performance and technical foundations The site was built with web performance optimization as a core requirement (next-gen image formats, compressed assets, minimal render-blocking resources, and clean front-end development practices targeting strong Core Web Vitals scores). Page speed is both a Google ranking factor and a direct conversion variable. The site is fully responsive, built mobile-first, with layouts that perform across every device and screen size. Local SEO and entity authority With a three-page site, off-page signals carry extra weight. The site was built to reinforce entity-based SEO across every connected platform: consistent NAP data, structured schema markup, verified Google Business Profile integration, and the YouTube channel embedded on the homepage, all connecting the same entity across multiple authoritative platforms. Search engines see one clear, consistent, well-connected business. The result One month after launch, I was leaving a lunch meeting in Boise when Gavin stopped to share the news: a prospective client had just completed a full mortgage application — approximately 30 minutes of form work — without any contact form Gavin. A cold visitor had come to the site, built enough trust to engage deeply, and self-converted into a qualified lead entirely on their own. That is the specific outcome a conversion-optimized website is designed to produce: the right person identifying themselves, the wrong person moving on, and the business owner's time protected. Looking for a mortgage website designer in Boise, or a conversion-focused website for your financial services business? Let's talk about your project.
Legal
Gardner Law | Brand Elevation & Strategic Website Redesign
Gardner Law
Jordan Gardner knew something was off. His law firm was growing. His reputation was strong. Clients trusted him. But his website didn’t reflect the level of professionalism, clarity, and care he brings to estate planning. We partnered with Gardner Law to realign the brand digitally, elevating the visual identity, refining messaging, and restructuring the website around clarity and trust. Alongside the redesign, we consulted on local SEO strategy to strengthen visibility in Boise for estate planning and related legal services. The result is a site that feels like the firm itself: confident, straightforward, and approachable. Key Challenges Website design did not reflect the quality of the firm Messaging lacked clarity around services and positioning Limited local SEO structure for Boise-based search terms Needed to balance professionalism with warmth Competitive local legal market Our Approach 1. Website Rebrand & Visual Elevation Modernized overall design system Refined typography and spacing for authority and clarity Elevated photography and visual presentation Created a strong, confident homepage hero Improved user flow and call-to-action placement 2. Messaging & Positioning Clarified value proposition Simplified complex legal language Focused messaging around clarity, care, and local trust Structured service pages for estate planning categories 3. Local SEO Consultation Strategic guidance for Boise-focused search visibility Page structure recommendations for key practice areas On-page optimization guidance (titles, headers, internal linking) Local authority positioning and trust signals
Education
Wild Sprouts Homestead Preschool | First Website Launch & Brand Positioning
Wild Sprouts Homestead Preschool
Wild Sprouts Homestead Preschool was ready to step into a new season. Torie came to us looking for her very first website. Something that felt warm, inviting, and aligned with her vision for nature-based early childhood education. She wanted a site that reflected the heart of her preschool while also building credibility with local families. We worked closely together to understand her philosophy, values, and long-term goals. From layout decisions to messaging tone, every detail was designed to communicate trust, safety, and intentional education. The result is a website that feels authentic to Wild Sprouts. Approachable, grounded, and thoughtfully crafted.
Agriculture
FreshXperts | Modern Website Redesign for Produce Industry Consultants
The FreshXperts
FreshXperts is a specialized consulting group serving the fresh produce industry — from supply chain strategy to operational efficiency. Their expertise was clear. Their digital presence wasn’t. The existing WordPress website felt dated and didn’t reflect the caliber of experience and insight the FreshXperts team brings to the table. They needed a modern platform that communicated authority, clarity, and confidence — while simplifying how potential clients understand their services. We rebuilt the site from the ground up, modernizing both the visual presentation and the underlying structure to create a professional, future-ready digital presence. Key Challenges Outdated WordPress design Visual presentation did not reflect consulting authority Messaging lacked clarity and hierarchy Needed to communicate niche industry expertise clearly Required a scalable, modern framework Our Approach 1. Strategic Structure & Messaging Refinement Clarified service categories and consulting focus Simplified navigation and content flow Improved headline hierarchy for clarity Structured messaging around outcomes and expertise 2. Modernized Design System Clean, confident typography Updated visual language to reflect industry professionalism Balanced imagery with white space Elevated overall brand perception 3. Technical Rebuild Migrated away from outdated WordPress structure Built on a modern, high-performance framework Improved site speed and responsiveness Established strong technical SEO foundations
Healthcare
Idaho Voice & Swallow Center | Web Design & Branding | Meridian, Idaho
Idaho Voice & Swallow Center
The Client Blake Edes is a speech-language pathologist who made the leap from employed clinician to practice owner. When she launched Idaho Voice & Swallow Center, a specialized speech therapy clinic serving patients in the Treasure Valley, she needed more than a website. She needed a brand, a presence, and a digital foundation that matched her clinical expertise and the trust patients place in a healthcare provider. She came to Fierce Island Web Design to build it from the ground up. The Challenge Starting a medical practice means standing up every system simultaneously: credentialing, compliance, scheduling, and marketing, all at once. For Blake, the website and brand identity couldn't be an afterthought. Patients searching for voice therapy, swallowing disorder treatment, or a speech therapy clinic in Boise needed to find her, trust her immediately, and book with ease. The project required: A brand identity (logo, color palette, and brand guide) that communicated clinical credibility with a warm, approachable feel A HIPAA-compliant website built for healthcare, not retrofitted to it Online scheduling integrated with her existing practice management software, Simple Practice A web design and development approach optimized for search engines from day one Performance and reliability that a medical practice depends on Our Approach Branding First Before a single line of code was written, the Fierce Island team focused on brand identity. For a brand-new medical practice, the logo and visual system aren't decoration. They're credibility signals. We developed a custom logo and complete brand guide for Idaho Voice & Swallow Center, working closely with Blake to translate her vision into a visual identity that would work across her website, print materials, and patient-facing communication. Color selection, typography, and brand guidelines were delivered as a living document so the brand could scale as the practice grew. Web Design Built for Healthcare The website design prioritized clarity and patient experience above all. Healthcare web design has unique demands. Patients are often anxious, searching for answers, and evaluating a provider they haven't yet met. Every design decision, from layout and content hierarchy to imagery and calls to action, was made with that user experience in mind. We built the site on WordPress, giving Blake full content control without requiring developer support for routine updates. The responsive design ensures patients get a consistent, professional experience whether they're on a desktop, tablet, or mobile device. HIPAA Compliance, Built In HIPAA compliance isn't a plugin. It's an architecture decision. We built the Idaho Voice & Swallow Center website with compliance as a foundation, not a feature added after launch. This includes secure forms, appropriate data handling practices, and no third-party integrations that would compromise patient privacy. Simple Practice Integration Patients can move from "I need help" to "I have an appointment" without friction. We integrated the website with Simple Practice, Blake's practice management platform, so online scheduling is native to the site experience rather than an awkward redirect. Performance & Hosting The site achieved a 100% Lighthouse performance score, a benchmark that reflects fast load times, accessibility, best practices, and SEO optimization all firing together. Combined with 99.999% uptime and reliable hosting, the site delivers the reliability a healthcare practice requires. Key Outcomes Custom logo & brand identity: Complete brand guide delivered Website design & development: WordPress, responsive, healthcare-focused HIPAA compliance: Built into site architecture Online scheduling: Simple Practice integration live at launch Performance: 100% Lighthouse score Reliability: 99.999% uptime What Blake Said "I recently worked with Fierce Island Web Design to develop a website, logo, and brand guide for my speech therapy clinic, and I couldn't be happier with the results. The team at Fierce Island Web Design truly understood my vision and brought it to life with exceptional creativity and professionalism." Blake Edes, Owner, Idaho Voice & Swallow Center Why It Matters This project is a good example of what Fierce Island does for service businesses at a pivotal moment: when the quality of your digital presence directly determines whether you earn a client's trust before they ever walk through the door. Blake wasn't just launching a website. She was launching a practice. The brand identity, web design, development, and SEO foundation we built gave Idaho Voice & Swallow Center the professional presence to compete from day one, and the technical infrastructure to grow. If you want to see how this approach applies in a different industry, take a look at the Gardner Law case study, where we handled brand elevation and a full website redesign for a Boise law firm. Services Delivered Brand identity design (logo, color palette, brand guide) Custom web design WordPress development HIPAA-compliant architecture Simple Practice scheduling integration Search engine optimization foundation Web hosting and ongoing support Idaho Voice & Swallow Center is a speech therapy clinic based in the Treasure Valley, Idaho, specializing in voice and swallowing disorders. Ready to launch your business with a website and brand that reflect the quality of your work? Start a project with Fierce Island
Agriculture
Farm Equipment USA | Custom Web Development & Internal Software | Fruitland, Idaho
Farm Equipment USA
The Client Farm Equipment USA is an agricultural equipment dealer with 62 employees and a service department that moves fast. Owner Ben Nelson came to Fierce Island with a vision that went well beyond a standard business website. He needed two things built from scratch: a custom video archive platform for customers and a piece of internal software to track service department jobs and internal processes. Both had to actually work the way his business works. The Challenge Farm Equipment USA had accumulated a library of product and equipment videos, and no good way to present them. Scattering links across a webpage wasn't going to cut it. Ben wanted something that felt purpose-built, something customers could navigate intuitively, browse by category, and find the right video without hunting around. At the same time, the service department was managing jobs and internal workflows without dedicated software. Tracking progress, accountability, and process across 62 employees is a coordination problem. A spreadsheet isn't the answer. The two challenges were different in nature but required the same underlying discipline: understanding how the business actually operates, and then building tools that fit that reality rather than forcing the business to adapt to off-the-shelf solutions. Our Approach A Video Hub Built Like a Streaming Platform The video archive Fierce Island built for Farm Equipment USA was modeled on the experience customers already know from platforms like Amazon Prime. Organized, browsable, visually clean, and easy to navigate without a learning curve. The goal wasn't to impress anyone with complexity. It was to make 15+ videos feel like a curated library rather than a dumped folder. Categories, thumbnails, and a layout that puts the right content in front of the right customer. Ben's team can add videos as the library grows without needing developer help every time. This kind of custom web development is where off-the-shelf platforms fall short. WordPress themes and page builders don't produce a video hub that behaves like a streaming service. That takes purpose-built design and development. Internal Job Tracking Software Separate from the customer-facing video platform, Fierce Island developed bespoke software for Farm Equipment USA's service department. The tool gives the team a way to log jobs, track progress, and manage internal processes in one place built around their workflow, not a generic one. For a 62-person operation with an active service department, having purpose-built internal software isn't a luxury. It's how you keep jobs from falling through the cracks and give management visibility into what's actually happening on the floor. One Partner for Both Problems Part of what made this project work is that Farm Equipment USA didn't have to coordinate between a web design agency and a software developer. Fierce Island handled both. The video platform and the internal tool were scoped, designed, and built under one roof, which meant consistent communication, no handoff gaps, and a faster path from vision to launch. Key Outcomes Custom video archive platform: Built and organized, modeled on a streaming service experience Internal job tracking software: Developed specifically for the service department's workflow Team supported: 62 employees across customer-facing and internal tools Video library: 15+ videos organized and accessible in a browsable hub What Ben Said "Working with Fierce Island Web Design has been a game-changer for Farm Equipment USA. We approached them with a complex vision: to create a custom video archive that mimics the functionality of leading streaming services like Amazon Prime, and to develop bespoke software for tracking our service department's jobs and internal processes. From start to finish, Fierce Island Web Design exceeded our expectations in every way." Ben Nelson, Owner, Farm Equipment USA Why It Matters Most web design projects fit a familiar pattern: design a site, build it on WordPress, launch it. Farm Equipment USA was a different kind of project. It required understanding a business deeply enough to design software around it, not the other way around. That's a capability worth knowing about when you're evaluating a web design and development partner in Boise. Custom problems need custom solutions, and not every agency has the development depth to build them. If your business has a straightforward website need, see our pricing page for how we package standard projects. If you're looking at something more complex, the best place to start is a conversation. For another example of a project that required more than a template, take a look at the Idaho Voice & Swallow Center case study, where compliance, scheduling integration, and brand identity all had to come together at once. Services Delivered Custom video archive platform design and development Bespoke internal job tracking software Web design and custom development Web hosting and ongoing support Farm Equipment USA is an agricultural equipment dealer based in Idaho, serving customers with equipment sales, service, and support. Ready to build something your business actually needs? Start a project with Fierce Island
Landscaping Contractor
Web Design & SEO Foundation | Landscaping Contractor | Meridian, Idaho
Living Waters Landscape
The Client Tim Anderson has built Living Waters Landscape into a crew that does serious work. Custom water features, hardscaping, outdoor living spaces, the kind of projects that transform a backyard into something homeowners show off for years. The craftsmanship was never in question. The website was. When Tim came to Fierce Island, his online presence wasn't keeping up with the quality of the work his crew was putting into the ground. He needed a site that could actually show what they were capable of, one that would make a potential client look at a project photo and immediately want to call. The Challenge Landscaping is a visual business. A homeowner deciding who to hire for a $20,000 outdoor project is not reading feature lists. They are looking at photos, imagining their own yard, and deciding whether they trust the company behind the work. A weak portfolio, a slow site, or a design that feels dated all send the wrong signal. For a contractor doing premium work, the website needs to match the quality of the projects it's selling. Tim's specific goals were clear: Show the full range of services Living Waters provides Let the project photography do the heavy lifting Build trust with testimonials from real clients Make the site easy to find for homeowners searching locally Drive more inquiries and project leads Our Approach Letting the Work Speak The centerpiece of the redesign was the portfolio section. We built it to feature high-quality project images in a layout that gives the photography room to land. No clutter, no distractions. A homeowner browsing the site should feel like they're flipping through a portfolio book, not scanning a service directory. This is the core of web design for landscaping contractors. The work itself is the sales tool. The site's job is to present it without getting in the way. A Comprehensive Service Showcase Beyond the portfolio, we built out a full service showcase so visitors understand the complete scope of what Living Waters offers. Homeowners often don't realize a landscaping contractor handles everything from irrigation to outdoor kitchens. A well-organized services section removes that uncertainty and opens the door to larger, more complete project conversations. Social Proof Built In We added a dedicated client testimonials section to give prospective customers a reason to trust Tim's crew before they ever pick up the phone. For a local contractor, peer validation carries real weight. Seeing that other Treasure Valley homeowners have had a great experience is often the thing that turns a browsing visitor into an inquiry. Responsive Design Across Every Device The responsive design ensures the site looks and works correctly whether a homeowner is sitting at a desktop or scrolling through their phone on a lunch break. For a local service business, that matters. A significant portion of local search traffic arrives on mobile, and a site that breaks or feels cramped on a small screen loses those visitors before they ever see the portfolio. SEO Foundation for Local Search A beautiful site that nobody finds doesn't help Tim's business. We built an SEO foundation into the site from the start, optimizing for local search so Living Waters shows up when Treasure Valley homeowners are looking for a landscaping contractor. Getting the technical and on-page fundamentals right at launch means the site is positioned to earn visibility rather than starting from zero. Key Outcomes Comprehensive service showcase: Full range of Living Waters services organized and presented clearly Portfolio section: High-quality project images in a layout built to convert browsers into callers Client testimonials: Dedicated section featuring real customer feedback Responsive design: Consistent experience across desktop, tablet, and mobile SEO foundation: Optimized for local search in the Treasure Valley Why It Matters Living Waters is a good example of a project where the work was already excellent and the website just needed to catch up. Tim's crew was doing high-end landscaping work, and potential clients coming to the old site weren't getting an accurate picture of it. The right web design for a contractor isn't about flashy features. It's about presenting the work honestly and making it easy for the right customer to take the next step. That's what this site does. If you're a landscaping contractor in the Treasure Valley looking at your own site and feeling like it's underselling your crew, this project is worth looking at closely. We also put together a dedicated page on web design for landscaping companies that covers what goes into building a site for this industry specifically. For a look at another outdoor project with a more complex scope, see the Hockema Landscape Design & Build case study, where we handled full brand identity alongside the website build. Services Delivered Web design and development Portfolio section with project photography layout Comprehensive service showcase Client testimonials section Fully responsive design SEO foundation for local search Web hosting and ongoing support Living Waters Landscape is a landscaping contractor based in Boise, Idaho, specializing in custom water features, hardscaping, and outdoor living spaces. Visit them at lwlandscape.com. Ready for a website that shows what your crew is actually capable of? Start a project with Fierce Island
Education
Journey Productions Web Design | Education & Creative Media | Boise, Idaho
Journey Productions
The Client Journey Productions is a creative media company running a summer internship program for aspiring videographers and social media managers. CEO Nathan Zanders built the program to give young creatives real hands-on experience in a production environment. The program had genuine value to offer. What it lacked was a website that could communicate that to the right candidates. The Challenge Recruiting interns is a different problem than marketing a product or service. The audience is young, visually literate, and immediately skeptical of anything that looks dated or low-effort. An aspiring videographer evaluating an internship program is going to judge the organization by the quality of everything it puts in front of them, including the website. A generic or template-looking site would have worked against Journey Productions before a candidate ever read a word. The site needed to feel like it was made by people who take creative work seriously, because that's exactly the kind of intern they were trying to attract. At the same time, the practical side mattered too. Applications had to actually come in. That meant a custom form integration built to handle the application process cleanly, without friction or clunky workarounds. Our Approach Design That Speaks to a Creative Audience The design had to earn credibility with people who think about visual communication for a living. We built a clean, modern site that signals professional standards without trying too hard. For a creative media company recruiting young talent, the aesthetic of the site is part of the pitch. This is a case where web design decisions that might seem cosmetic are actually doing real business work. A candidate deciding between two internship programs is going to trust the one that looks like it has its act together. Custom Application Form Integration Beyond the design, we built in a custom form integration so candidates could apply directly through the site. A smooth application experience matters when your audience has a short attention span and other options. If the process feels clunky, candidates drop off. The form was built to be simple to fill out and reliable on the receiving end so Journey Productions could actually manage the applicants coming in. A Professional Digital Presence From Scratch Before this project, Journey Productions didn't have a dedicated digital home for the internship program. Launching a purpose-built site gave the program legitimacy and a place to point candidates, partners, and anyone else trying to learn more. That foundation can grow as the program grows. Key Outcomes Internship program website: Launched with a clean, modern design built to appeal to young creative talent Custom form integration: Application process built directly into the site with no friction Digital presence: Professional home for the program established from the ground up Candidate appeal: Design positioned to attract the right applicants from the first impression What Nathan Said "We had the pleasure of working with Fierce Island Web Design to develop a website for our summer internship program, and we couldn't be more thrilled with the results. From start to finish, the experience was nothing short of exceptional." Nathan Zanders, CEO, Journey Productions Why It Matters This project is a reminder that websites aren't only for selling products or generating service leads. Sometimes a site's job is to recruit, to attract, to make a program feel real and worth pursuing. The audience and the goal were different here, but the underlying principle is the same: the site needs to reflect the quality of what's behind it. Journey Productions had a strong program. The site just needed to show that. For another project where the design had to speak to a specific audience on first impression, take a look at the Idaho Voice & Swallow Center case study, where a brand-new medical practice needed to earn patient trust before anyone walked through the door. Services Delivered Custom web design and development Custom application form integration Responsive design across all devices Web hosting and ongoing support Journey Productions is a creative media company based in Idaho, offering a summer internship program for aspiring videographers and social media managers. Ready for a website that makes the right first impression? Start a project with Fierce Island
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