FreshXperts | Modern Website Redesign for Produce Industry Consultants

FreshXperts is a specialized consulting group serving the fresh produce industry — from supply chain strategy to operational efficiency.

Their expertise was clear. Their digital presence wasn’t.

The existing WordPress website felt dated and didn’t reflect the caliber of experience and insight the FreshXperts team brings to the table. They needed a modern platform that communicated authority, clarity, and confidence — while simplifying how potential clients understand their services.

We rebuilt the site from the ground up, modernizing both the visual presentation and the underlying structure to create a professional, future-ready digital presence.

Key Challenges

• Outdated WordPress design
• Visual presentation did not reflect consulting authority
• Messaging lacked clarity and hierarchy
• Needed to communicate niche industry expertise clearly
• Required a scalable, modern framework

Our Approach

1. Strategic Structure & Messaging Refinement

• Clarified service categories and consulting focus
• Simplified navigation and content flow
• Improved headline hierarchy for clarity
• Structured messaging around outcomes and expertise

2. Modernized Design System

• Clean, confident typography
• Updated visual language to reflect industry professionalism
• Balanced imagery with white space
• Elevated overall brand perception

3. Technical Rebuild

• Migrated away from outdated WordPress structure
• Built on a modern, high-performance framework
• Improved site speed and responsiveness
• Established strong technical SEO foundations