Gardner Law | Brand Elevation & Strategic Website Redesign
Jordan Gardner knew something was off.
His law firm was growing. His reputation was strong. Clients trusted him. But his website didn’t reflect the level of professionalism, clarity, and care he brings to estate planning.
We partnered with Gardner Law to realign the brand digitally, elevating the visual identity, refining messaging, and restructuring the website around clarity and trust. Alongside the redesign, we consulted on local SEO strategy to strengthen visibility in Boise for estate planning and related legal services.
The result is a site that feels like the firm itself: confident, straightforward, and approachable.
Key Challenges
- Website design did not reflect the quality of the firm
- Messaging lacked clarity around services and positioning
- Limited local SEO structure for Boise-based search terms
- Needed to balance professionalism with warmth
- Competitive local legal market
Our Approach
1. Website Rebrand & Visual Elevation
- Modernized overall design system
- Refined typography and spacing for authority and clarity
- Elevated photography and visual presentation
- Created a strong, confident homepage hero
- Improved user flow and call-to-action placement
2. Messaging & Positioning
- Clarified value proposition
- Simplified complex legal language
- Focused messaging around clarity, care, and local trust
- Structured service pages for estate planning categories
3. Local SEO Consultation
- Strategic guidance for Boise-focused search visibility
- Page structure recommendations for key practice areas
- On-page optimization guidance (titles, headers, internal linking)
- Local authority positioning and trust signals
“I've worked with many developers over the years and nobody compares to the knowledge and customer service of Fierce Island. I love having Jared and Rachelle in my corner!”
Jordan Gardner | Attorney