Hockema Landscape Design & Build | Full Brand Identity & Premium Website Launch

Kabe Hockema knew his work was premium.

The craftsmanship was there. The design vision was there. The clients were investing significantly into custom outdoor spaces.

But his digital presence didn’t reflect that level of quality.

We partnered with Hockema Landscape Design & Build to create a brand and website that matched the caliber of the work. This included a full logo design and visual identity system, followed by a custom website built to speak directly to discerning homeowners in Boise, Eagle, Meridian, and surrounding areas.

The goal wasn’t just a better-looking website. It was strategic positioning. Every element was designed to communicate refinement, process, and trust.

Key Challenges

• Brand identity did not reflect premium positioning
• Website lacked emotional resonance and design sophistication
• Needed to attract higher-budget residential clients
• Competitive Boise luxury landscaping market
• Required clear differentiation from general contractors

Our Approach

1. Full Logo & Brand Identity

• Designed a refined, timeless logo system
• Established typography and color palette aligned with premium outdoor design
• Developed brand elements that conveyed craftsmanship and permanence
• Positioned Hockema as a design-forward firm, not just a contractor

2. Strategic Website Design

• Built a custom, mobile-first website
• Used large-scale project imagery to elevate perception
• Structured messaging around design philosophy and process
• Focused on intentional pacing, whitespace, and clarity
• Created strong conversion pathways for high-value inquiries

3. Premium Client Positioning

• Refined copy to speak to homeowners investing in long-term outdoor living
• Highlighted service areas clearly (Boise, Eagle, Meridian, Sun Valley, etc.)
• Emphasized collaboration and custom design approach
• Reduced friction for consultation requests