How Fierce Island helped Direct Siding recover from a suspended Google Business Profile, relaunch their Boise presence, and redesign their website to align with a new rebrand and growth strategy.

Direct Siding Website Redesign & Google Business Profile Reinstatement | Boise Web Design Case Study

Direct Siding was entering a new chapter - new branding, a new Boise location, and a renewed growth strategy. But there was a major obstacle: their Google Business Profile had been suspended, limiting their visibility in local search at a critical time.

We stepped in to solve both the technical and strategic challenges.

First, we successfully navigated the Google reinstatement process, restoring their Business Profile and protecting their local search authority. Then, we redesigned their website to align with their new brand identity, elevate perceived professionalism, and position them as a leading siding contractor in Boise and Coeur d’Alene.

The result: a stronger digital foundation built for local visibility, credibility, and lead generation.

Key Challenges:

1. Suspended Google Business Profile limiting visibility

2. New Boise location needing clear local positioning

3. Rebrand requiring a full visual refresh

4. Outdated website not aligned with current growth goals

5. Competitive local contractor market

Our Approach
1. Google Business Profile Reinstatement

Identified cause of suspension

Compiled documentation for verification

Managed communication with Google support

Successfully restored profile access and visibility

Re-optimized listing for Boise service area

2. Strategic Website Redesign

Aligned website design with new brand identity

Repositioned company as a premium, certified siding specialist

Clarified service areas (Boise & Coeur d’Alene)

Improved call-to-action structure

Strengthened trust signals and credibility messaging

3. Local SEO Foundation

Optimized on-page structure for “Boise siding contractor”

Improved heading hierarchy and content clarity

Structured service pages for search intent

Enhanced performance and mobile responsiveness

Direct Siding | Rebrand, Website Redesign & GBP Reinstatement

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