Web design built for landscaping companies

Landscaping Contractor

Fine Grade Concrete, Landscapes & More

Fine Grade is a family-owned landscape and concrete company serving Boise and the Treasure Valley. The owner, Dillon, builds at a craftsman level...full backyard installs, stamped concrete patios, retaining walls along the Snake River, custom firepits. The reviews on Google were a sea of five stars. The work was clearly premium. But the website was telling a different story. It was built on a generic template, the hero image was a photo of wet concrete and trowels, and the services page treated snow removal as an equal peer to landscape design. The leads reflected that mismatch. Lots of small jobs. Few of the high-design, high-budget projects Dillon was actually best suited to deliver. The brief was simple: rebuild the site so it attracts the work the team is already doing (and filters out the work it doesn't want). What we changed, and why From industrial to aspirational We shifted the site from showing work to showing outcomes. The old hero was concrete and tools. The new one is a finished patio that actually feels like something you’d want in your backyard. Same company, completely different message. We cleaned up the headline too. Dropped the long legal name and made it simple. Then added a clear line about what they build and where. Now someone lands on the site and instantly gets it. We also repositioned the company. The old site didn’t really say who they were. Now it leads with a simple truth. Family-owned, full-service landscaping across the Treasure Valley. It answers the big questions right away and builds trust without trying too hard. Services got a big upgrade. Instead of three vague buckets, we broke it into eight focused services. No more snow removal dragging things down. Everything now points toward higher-end projects. The portfolio went from a basic gallery to actual case studies. Each project tells a story. What the challenge was, what got built, and why it mattered. This alone changes how people view the company. We added a simple three-step process to make things feel easy. Free consultation, clear plan, expert build. No pressure, no surprises. That goes a long way with higher-end clients. Social proof is stronger too. Real reviews, real projects, and a clear “trusted by homeowners” message instead of just a list of names. We also built out city pages for local SEO. This helps them show up in more searches across the Treasure Valley instead of just Boise. And finally, we cleaned up the contact experience. Fewer fields, clearer expectations, and a simple promise. No sales pressure. Quick response. The visual system: what makes it feel premium Beyond the structural changes, the visual treatment is doing significant work. The new site uses a deep black background with warm tan and gold accents, a refined serif (Cormorant) for headlines, a clean sans-serif for body copy, and generous whitespace throughout. The navigation is a floating black pill with a custom "F" monogram logo. Buttons are pill-shaped, primary CTAs are filled white, secondary CTAs are outlined. None of these choices are arbitrary. The serif signals craftsmanship, not generic contractor. The black background reads as premium hospitality (think high-end restaurants and architect portfolios), not agricultural. The tan accent color picks up the warmth of natural stone and stained concrete, the actual materials Fine Grade works in. The pills feel modern and tactile. The whole site rewards the principle from earlier: a homeowner about to invest five or six figures in their backyard will judge your craft by your website's craft. The new site demonstrates the same care and design sensibility the team brings to a stamped concrete patio. What this means if you run a landscaping company You don't need a brand-new website to apply most of these principles. If you only do three things this quarter, do these: Replace your hero image with a drone shot of finished work. No trowels. No workers. No equipment. Show the life, not the labor. This single change reframes everything. Revisit your services list. Remove anything that's out-dated, or off-season filler. The premium clients are reading your service grid as a positioning statement, whether you mean it that way or not. Add a "case study" section for your three best projects. Name the project. Describe the challenge in two sentences. Describe what was built in two sentences. Add four feature pills. This is the difference between a portfolio and a body of work. The deeper changes (the rebrand, the city pages, the visual system) compound on top of those three. But the three above are free, fast, and do most of the work. What we built for Fine Grade isn't an aesthetic upgrade. It's a filter. The site looks the way Dillon's actual work looks. The leads coming in now match the work going out. That's the whole game. Interested in a free audit of your current website? Book it here: https://link.fierceisland.com/widget/booking/c5k2nVggq0OzkjCtgfSa

Landscaping Contractor

After Dark Landscape Lighting

Scott Ruhoff has spent nearly three decades building what is arguably the most respected landscape lighting company in the Treasure Valley. Founded in 1996, After Dark Landscape Lighting had everything going for it: 130+ five-star reviews, consistent rankings in both local and organic search, a loyal client base stretching back 20 years, and a team of professionals who had delivered stunning work across hundreds of Boise-area properties. On paper, everything looked right. But leads were down. When Scott came to Fierce Island, he wasn't sure where the disconnect was. The phones were quieter than they should have been, and he couldn't point to a clear reason why. He knew the work was exceptional. He knew the reviews were outstanding. He just couldn't figure out why more of the right clients weren't calling. What We Found We sat down with Scott and started pulling apart his online presence. The SEO was genuinely strong. Years of consistent effort had earned After Dark solid visibility for the keywords that mattered. The Google Business Profile was well-maintained. The reviews were glowing. But the moment a prospective client landed on the website, something didn't click. After Dark's work is premium by any measure. Their portfolio shows architectural lighting that transforms a home's curb appeal, backyard installations that turn outdoor spaces into evening retreats, and pergola and riverside projects that are simply beautiful. Their ideal client is a Treasure Valley homeowner investing serious money into their property, someone who expects the same level of care and craftsmanship from every vendor they hire. The old website told a different story. It felt dated: not representative of the quality of the photography, not reflective of the caliber of the reviews, and not what a high-end client expects to find when researching a premium outdoor lighting company. The website was leaking leads that decades of SEO work had earned. The gap between what After Dark delivered and what their website communicated was costing them business. What We Built We didn't touch the SEO. It was already doing its job. Our task was to make sure that when the right people arrived, they felt they had found exactly the right company. We redesigned the site from the ground up with After Dark's ideal client in mind. The new site leads with the work: full-width nighttime photography, elegant typography, and a clean layout that lets the quality of the installations speak for itself. Every design decision was made with one question in mind: does this feel like it belongs alongside the kind of home a premium client would own? Service pages were rebuilt to communicate depth of expertise, not just list what they do. Visitors can now understand the design thinking and care that goes into every installation, which builds the confidence that leads to a call. The portfolio was reorganized into clear project categories (architectural lighting, structural lighting, landscape illumination, and step lighting) so prospective clients can immediately find work that matches their own vision. Trust signals were brought front and center: nearly 30 years in business, 130+ five-star reviews, family-owned, registered Idaho contractors, and long-standing members of the Association of Outdoor Lighting Professionals. The credibility was always there, and the new site finally shows it. The Outcome After Dark Landscape Lighting now has a digital presence that matches the business behind it. The website reflects the premium positioning the company has always deserved, and gives the organic traffic Scott has spent three decades earning a proper place to land. For a company built on the quality of its work, the website finally tells that story the right way.

Landscaping Contractor

Hockema Landscape Design & Build

Kabe Hockema knew his work was premium. The craftsmanship was there. The design vision was there. The clients were investing significantly into custom outdoor spaces. But his digital presence didn’t reflect that level of quality. We partnered with Hockema Landscape Design & Build to create a brand and website that matched the caliber of the work. This included a full logo design and visual identity system, followed by a custom website built to speak directly to discerning homeowners in Boise, Eagle, Meridian, and surrounding areas. The goal wasn’t just a better-looking website. It was strategic positioning. Every element was designed to communicate refinement, process, and trust. Key Challenges Brand identity did not reflect premium positioning Website lacked emotional resonance and design sophistication Needed to attract higher-budget residential clients Competitive Boise luxury landscaping market Required clear differentiation from general contractors Our Approach 1. Full Logo & Brand Identity Designed a refined, timeless logo system Established typography and color palette aligned with premium outdoor design Developed brand elements that conveyed craftsmanship and permanence Positioned Hockema as a design-forward firm, not just a contractor 2. Strategic Website Design Built a custom, mobile-first website Used large-scale project imagery to elevate perception Structured messaging around design philosophy and process Focused on intentional pacing, whitespace, and clarity Created strong conversion pathways for high-value inquiries 3. Premium Client Positioning Refined copy to speak to homeowners investing in long-term outdoor living Highlighted service areas clearly (Boise, Eagle, Meridian, Sun Valley, etc.) Emphasized collaboration and custom design approach Reduced friction for consultation requests

Landscaping Contractor

Living Waters Landscape