Marketing for landscapers
Your work is premium. Your online presence should agree.
Fierce Island builds the marketing system behind the landscaping companies winning high-end residential projects. Custom website, local SEO and GEO, Google Ads, and reputation management, all working together.
Fierce Island's landscaping marketing system has been featured across local and national media.
As Seen On
Boise Landscaping Network Preferred Partner
The Boise Landscaping Network connects homeowners with trusted, vetted contractors in the Treasure Valley. Fierce Island is their official web design partner, behind the websites of many of the landscapers listed there.
Visit BLNThe wrong marketing attracts the wrong jobs.
Most landscaping websites were built to check a box. A template from GoDaddy or Wix, a few service pages, a contact form, maybe a photo gallery that loads slowly on mobile. It gets the job done in the sense that it exists.
But a homeowner planning a $30,000 backyard project doesn't call the landscaper with the existing website. They call the one whose site makes them feel confident before they ever pick up the phone.
They're looking at your portfolio, reading your reviews, judging your attention to detail based on how the site itself is designed. If the site feels generic, the assumption is that the work is too.
The landscaping companies winning the high-ticket residential projects in your area aren't necessarily doing better work than you. They just have an online presence that shows what they're capable of, and yours doesn't.
That's the gap. And it's fixable.
Client spotlight | Results in 2 weeks
Hockema Landscape Design & Build
Boise, Idaho · Serving the Treasure Valley & Sun Valley
Kabe Hockema has spent years building some of the most sought-after outdoor living spaces in Idaho. His specialty is water features: custom ponds, pondless waterfalls, and naturalistic streams that become the centerpiece of a backyard. Kabe works with a small number of clients at a time and brings the same attention to detail to every project, from full landscape design and build to focused hardscape renovations.
Organic search
Page 1 in 2 weeks
Google organic results for “water features boise”
Also appearing in AI Overview results for landscaping queries across the greater Boise metro.
Marketing Campaign
16
Very high quality leads in 1 week
Kabe's words, not ours. Phone calls not fully tracked. Actual results are most likely higher..
What happens when the right client finds you online.
They search.
“Landscape design near me.” Three tabs open. The clock starts.
They land on your site.
In three seconds they’ve formed an impression. The first image either stops them or loses them.
They look at your work.
Not thumbnails. Real project stories. A finished outdoor space they can imagine in their own yard.
They read your reviews.
Real homeowners. Real projects. Real results in their neighborhood.
They contact you!
They’re not shopping anymore. They’ve already decided.
This is what a marketing system built for a premium landscaping company does. It closes the job before you ever pick up the phone.
Everything your landscaping business needs to win online.
Portfolio & Project Galleries
Your best work, presented the way it deserves. Full project stories with high-quality images that give homeowners a reason to call before they've even met you.
Custom Website Design
Built from scratch for your landscaping company. No templates, no shortcuts. A site that looks as premium as the outdoor spaces you build.
Local SEO, GEO & Google Business Profile
When homeowners search for landscaping services in your area, or ask ChatGPT and Google AI for a recommendation, your business needs to show up. We optimize for traditional search and AI answers alike.
Google Ads Management
Get in front of homeowners actively searching for landscaping companies right now. Targeted campaigns that bring in qualified leads, not tire-kickers.
Client Reviews & Reputation Management
Reviews are infrastructure, not a bonus. We help you build a steady stream of five-star reviews that turn your Google Business Profile into a lead generation machine.
Mobile-First Design
Most homeowners are browsing landscaping websites on their phones. Every site we build looks and works perfectly on every device.
Lead Forms & Contact Optimization
A homeowner ready to book a consultation shouldn't have to work for it. Clear calls to action, simple forms, and fast response expectations built into every page.
Blogging & Content
Fresh content that builds topical authority, answers the questions homeowners are searching for, and keeps your landscaping website climbing in local search results over time.
Real landscaping companies. Real results.
“Our reviews were five stars. Our website was telling a different story.”
Fine Grade Concrete, Landscapes & More was doing premium work across the Treasure Valley. Full backyard installs, stamped concrete patios, custom firepits. The Google reviews were outstanding. But the website had a hero image of wet concrete and trowels, and the leads coming in were small jobs that didn’t match what the crew was actually built to deliver.
We rebuilt the site around the work they wanted to attract. New visual system, project case studies instead of a basic gallery, service pages that filtered toward high-end residential projects. The site now looks the way the work actually looks.
See the full case study →
“Thirty years in business. 130 five-star reviews. The website was leaking every lead those reviews had earned.”
After Dark Landscape Lighting had everything going for it. Nearly three decades of experience, loyal clients across Boise, consistent local search rankings. But when the right homeowner landed on the site, something didn’t click. The design didn’t match the premium quality of the installations. Leads were down and Scott couldn’t figure out why.
We rebuilt the site from the ground up with After Dark’s ideal client in mind. Full-width nighttime photography, elegant typography, service pages rebuilt around design expertise. The credibility was always there. The new site finally shows it.
See the full case study →
“The craftsmanship was premium. The brand wasn’t.”
Kabe Hockema was building custom outdoor spaces for discerning homeowners in Boise, Eagle, and Meridian. The design vision was there. The clients were investing significantly. But the digital presence didn’t reflect that level of quality, and the right clients were harder to reach than they should have been.
We partnered with Hockema on a full brand identity and premium website launch. Logo, visual system, and a custom site built to speak directly to homeowners ready to invest in a serious outdoor living project.
See the full case study →
Why landscaping companies choose Fierce Island.
We're not a general marketing agency that occasionally works with contractors. Landscaping is a core part of what we do. We know that equipment photos kill conversions. We know that gallery structure determines whether a homeowner calls or bounces. We know how your Google Business Profile, your website, and your ad campaigns need to work together.
That knowledge comes from doing this for many, many landscaping companies.
“10 times better than my old sites.”
“Extremely professional and built an amazing website that serves my business exceptionally well.”
“Fierce Island has developed websites for several of my contractors and has helped me with the SEO optimization with my own business. They provide great customer service and care about everyone that they work with.”
50+ sites
Launched across home services and landscaping businesses
5.0 on Google
From real business owners across Idaho
Direct access
To Jared and Rachelle from strategy to launch. No account managers.
Questions landscaping companies ask us.
How much does a landscaping website cost?
Our landscaping projects typically land around $6,400, but we have packages at every price point starting at $3,900. Larger builds with expanded page counts, full brand identity work, or custom functionality run $10,100 and up. See full pricing at fierceisland.com/pricing.
How is this different from a GoDaddy or Wix template?
A template is built for everyone, which means it’s optimized for no one. A custom landscaping website is built around your specific services, your service areas, your ideal client, and your project portfolio. It loads faster, ranks better in local search, and converts more of the right visitors into inquiries. Most landscaping companies that come to us have already tried the template route and found it wasn’t pulling in the jobs they actually wanted.
Do I need professional photos already?
Not necessarily. We can work with high quality photos taken on a modern smartphone if they show your finished projects clearly. That said, professional photography makes a meaningful difference on a premium landscaping site and we can point you toward photographers who specialize in outdoor spaces if you want to go that route.
What about local SEO and Google Business Profile?
Every site we build includes an SEO foundation covering clean URLs, proper heading structure, metadata, and analytics installed from day one. For landscaping companies that want to go further, we offer local SEO, Google Business Profile optimization, GEO/AEO for AI-powered search, and ongoing content strategy layered on after launch.
Can you help me get more Google reviews?
Yes. Reviews are infrastructure for a landscaping business, not a bonus. We work with clients on reputation management and review generation so your Google Business Profile reflects the quality of your work consistently over time.
How long does the process take?
Most landscaping websites launch within four to six weeks from kickoff. The timeline depends mostly on how quickly we move through the feedback and content stages together.
What if I want to improve my current site instead of rebuilding?
It depends on what you’re starting with. Sometimes a strategic refresh of the homepage, portfolio section, and service pages gets most of the way there. Other times the existing foundation is working against you and a rebuild makes more sense. We’re happy to take a look and give you an honest read before you commit to anything.
Do you work with landscaping companies outside of Boise?
Yes. We’re based in Boise and have deep roots in the Treasure Valley landscaping market, but we work with landscaping businesses across Idaho and beyond. The fundamentals of a high-converting landscaping website are the same whether you’re in Meridian, Eagle, Nampa, or further afield.
What landscaping services do your clients typically offer?
We’ve built websites for landscaping companies offering hardscaping, lawn care, landscape design and build, irrigation, water features, outdoor lighting, garden design, retaining walls, concrete work, snow removal, and full outdoor living spaces. The more specific your services and service areas, the better we can position the site to attract the projects you actually want.
Can you run Google Ads for my landscaping business too?
Yes. When you’re ready to layer paid media on top of your organic presence, we manage Google Ads campaigns targeting homeowners actively searching for landscaping services in your area. Having one partner handle both the website and the ads means the landing pages and campaigns are built to work together from day one.
Have a question we didn't cover? Ask us directly.
Let's talk about your landscaping business.
No pitch, no pressure. Just a straightforward conversation about where you are, where you want to be, and whether we're the right fit to help you get there.
Projects typically land around $6,400. We work with a small number of clients at a time.
Resources for landscaping businesses
Practical guides on websites, SEO, and digital marketing for landscapers.
Your Portfolio Is Either Closing Jobs or Losing Them
What Hockema Landscape Design and Build got right about showing work online, and what most home service businesses get wrong.
How Landscapers Start Landing Bigger Projects (hint: it starts with your website)
A practical breakdown of what actually needs to change on your website if you want higher-end landscaping jobs
What happens when your website finally matches the quality of your work?
If a homeowner is considering a six-figure investment, your online presence needs to reinforce confidence, communicate expertise, and showcase your best work.