Marketing for excavation contractors
The big bids go to the contractor who looks the part.
Builders, developers, and landowners vet excavation contractors before they ever request a bid. Your website, reviews, and search presence are the first job site they walk. We make sure it shows the scale of work you're capable of.
Growth marketing is for home service contractors doing $300K+ a year. We partner with 15 contractors total, and only one per trade per market.
The best excavation contractor doesn't always get the job.
Most excavation companies are known by word of mouth, which caps growth at the size of your network. When a new builder or landowner searches, a thin website with equipment photos doesn't win the bid. Showing completed projects, capabilities, and a strong local presence does.
That's the gap. And it's fixable.
What homeowners are typing and asking
- excavation contractor near me
- land grading and site prep [city]
- septic excavation [city]
- best excavation company in [city]
Every one of these is a job going to someone. We make sure it's you, on Google and in the AI answer.
How homeowners hire a excavation contractor now.
They search.
“excavation contractor near me.” Three tabs open. Or they just ask ChatGPT.
AI answers.
Google AI and ChatGPT name a few companies. If you're not one of them, you're not in the running.
They check you out.
Your website, your reviews, your finished work. In seconds they decide if you look like the real deal.
They compare.
The contractor who looks most credible stops being one of the options and becomes the answer.
They call you.
Already sold. No price shopping, because they've already decided.
The system
Everything your excavation & grading business needs to win online.
AEO and GEO are our specialty. We pair them with local SEO, Google Business Profile, Google Ads, and a website built to convert, all run as one system by one team.
- Project portfolio organized by job type
- Capability pages for grading, site prep, utilities, and more
- Google Business Profile and map pack optimization
- Google Ads targeting builders and landowners
- Review generation from builders and clients
- AI search visibility so ChatGPT recommends you
Real results
Contractors are already getting found through AI.
Idaho Seamless Gutter went from 1.5% to 66.2% visibility on Perplexity, and from 3.1% to 36.9% on Gemini, in a single month.
What contractors say about working with us
“This was an added expense I was on the fence about at first. I am very happy I decided to work with Jared. I have seen a strong increase in calls. He has worked very hard for my company.”
“Fierce Island Creative changed everything for us! After 2 years of struggling to get verified they were able to solve it within 7 days of us first meeting. I would HIGHLY recommend working with Fierce Island Creative.”
“Jared has developed websites for several of my contractors and has helped me with the SEO optimization with my own business. He provides great customer service and cares about everyone that he works with. I highly recommend Fierce Island Web Design!”
Territory exclusivity
One excavation contractor per market. That's it.
We never take on two contractors in the same trade whose markets overlap. Local SEO/AEO is our specialty, and we don't create conflicts of interest. We only partner with 15 contractors at a time, so every account gets our full attention.
- $300K+ annual revenue
- 15 partners total
- Anywhere in the US
Questions excavation contractors ask us.
Do you work with excavation contractors outside of Idaho?
Yes. We're based in Boise, but our growth partnerships are nationwide. We work with excavation contractors anywhere in the US, as long as the territory isn't already held by another excavation contractor we partner with.
What does territory exclusivity mean?
We never take on two excavation contractors whose service areas overlap. If we're helping you win the map pack and the AI recommendation in your market, we can't ethically do the same for your competitor down the road. Once you're in, your market is yours.
Who is the growth partnership built for?
Established excavation contractors doing at least $300K a year in revenue who want to get to the next level. We only partner with 15 contractors total, so we're selective about fit.
Do you build websites for excavation contractors that aren't at $300K yet?
Yes. Website design is open to businesses in every industry and at every stage. The revenue floor and territory rules only apply to our ongoing growth marketing: SEO/AEO, GEO, Google Business Profile, and Google Ads.
How much does marketing for excavation contractors cost?
Website builds typically land around $6,400, with packages starting at $3,900. Ongoing growth services are priced per channel: SEO/AEO + GEO starts at $750/month, GBP optimization at $248/month, and Google Ads management at $1,200/month plus ad spend. Full pricing is on our pricing page.
Let's talk about your excavation & grading business.
No pitch, no pressure. We'll check whether your territory is open and whether we're the right fit to get you to the next level.