Analytics integration in Boise, Idaho

What we set up

We use Google tools that most owners already know, and we explain each one in plain words.

What we track

We start by deciding what counts as a lead for your business. Then we track each one so the numbers mean something.

• Form submissions, from every form on the site.
• Taps on your phone number and click-to-call buttons.
• Clicks on text, email, and booking links.
• Calls from the site, tracked separately when you want to know which source rang the phone.
• Visits to your most important pages, such as services and contact.

How we do it

Here are the steps, in the order we take them.

• Define a lead. We write down which actions count and which don't, so reports stay honest.
• Install and connect. Analytics and tag management go on the site, and your forms, such as those from dynamic forms integration, report each submission.
• Test everything. We trigger each action ourselves and confirm it shows up in the reports. A tracking setup that was never tested is a common reason numbers look wrong.
• Build a simple report. You get a view you can read in a few minutes, without a degree in data.
• Walk you through it. We show you what to look at and what to ignore.

Phone calls need their own tracking

Many service businesses get most of their leads by phone, and basic analytics can't see a call by itself. It can see a tap on the number, but not whether the call connected or where the person came from.

Call tracking fills that gap. If your leads mostly come by phone, we can set that up, and you can read more about call tracking and lead reporting. For campaigns, clean tracking is also how you judge Google Ads management honestly, since it separates real leads from empty clicks.

Scope, cost, and fit

Because tracking is part of every build, there's no separate fee for the basic setup on a new site. Website packages start at $3,900, most projects land around $6,400, and hosting and CMS are $75 per month. If you have an existing site and want tracking added or repaired, we scope it after a free discovery call.

This is for any owner who wants to know what works. It's especially useful before you spend on ads, a redesign, or an SEO/AEO push, because it gives you a baseline to compare against.

It won't help if nobody will ever look at the numbers. Tracking that nobody reads is just clutter. That's why we keep the report short and clear.

Here are the mistakes we fix most often when we inherit a site. Tracking that counts every page view as a lead. A thank-you page that gets counted twice when someone refreshes it. Tracking code installed by a past developer who is no longer around, with no one sure whose account it lives in. Two analytics tags on the same page, which doubles the numbers. We clean these up so you're working from one set of numbers you can trust.

You should also own your data. Whoever sets up your analytics, make sure the accounts are in your name and you have admin access, so you're never locked out of your own numbers if you change vendors.

What happens after launch

Once the numbers start coming in, they point to what to fix next. A page with lots of visits and no leads is a conversion optimization candidate. A page with leads and few visits deserves more attention in search.

We keep an eye on tracking during your post-launch support window, which is 30, 60, or 90 days depending on your package, and we check that nothing breaks when the site changes.

After that window, tracking can still break quietly. A new form, a redesigned page, or a plugin update can knock a tag offline. A good habit is to submit a test form and tap your own phone number once a quarter, then look for both in your reports. It takes five minutes, and it tells you the setup still works.