Website design services

Designing your site

Design is where your site starts to sell. We plan the pages, the layout, and the words together, so nothing is on the page just to fill space. Every design starts with a discovery session, so we learn your business and your customers before we draw anything. Here is what falls under design.

• Custom website design: no templates. We draw every layout around your services, your customers, and your competitors.
• Custom website design for contractors: project galleries, service pages, location pages, reviews, and click-to-call for roofers, landscapers, HVAC companies, and other trades.
• Website redesign: replace a dated or slow site and keep the URLs and content that already rank.
• Landing page design: one page, one offer, and one action, built for ads and campaigns.
• Responsive web design: one site that adjusts to phones, tablets, and desktops.
• Mobile-friendly design: the phone experience comes first, with short paths to call, text, or request a quote.
• Branding and content creation: logo, visual system, and website copy built together so your brand looks and sounds the same everywhere.

Building the site

Once the design is set, we build it. We use Next.js for fast pages and Sanity for a simple editor, so you can change your own content without calling a developer. One team handles both the design and the code, so nothing gets lost between them.

Building also covers selling online and keeping pages light. A site that loads slowly loses visitors, and heavy images are one of the most common causes. These services handle the build and the speed work together.

• Professional web development: clean code, a modern stack, forms and analytics wired in, and a CMS you can use.
• Website development: new builds and full rebuilds, with training and support when the site goes live.
• E-commerce development: a storefront, product pages, and a checkout built around how your customers buy.
• Online shopping solutions: add a cart to your current site or launch a small shop without building a second job around it.
• Image optimization: sharp photos that are resized, compressed, and labeled so they do not slow the page down.
• Performance optimization: we measure how your pages load and fix what is slowing them down.

Turning visitors into customers

Traffic does not pay the bills. Calls and booked jobs do. These services focus on what happens after someone lands on your site. We look at where visitors stop, what they need to see before they call, and how easy it is to reach you. Then we fix those spots, one at a time.

• Website conversion optimization: find where visitors drop off and change the layout, copy, and calls to action to get more of them to act.
• Client conversion strategies: map the whole path from first visit to booked client and fix each step.
• Dynamic forms integration: forms that ask the right questions and send leads to your email, CRM, or booking tool.
• Analytics integration: track calls, forms, and key clicks so you can see which pages and searches bring in leads. Every website we build includes analytics and lead tracking.

The technical foundation for search and AI

A good-looking site does not help if Google and AI tools cannot read it. We build the SEO/AEO foundation into every site, so search engines and AI search can find your pages, understand them, and trust them. This is the code-level work most owners never see, and it is a big part of why a site ranks in Google and gets cited by ChatGPT, Gemini, and Google AI Overviews.

• Technical SEO/AEO setup: clean URLs, heading structure, schema markup, and metadata. The Authority and Premium packages include full technical SEO/AEO.
• Sitemap development: a clear page structure, an XML sitemap, and an internal linking plan.
• Search engine submissions: at launch we set up Google Search Console and Bing Webmaster Tools and submit your sitemap.

Keeping it running and working with us

A site is never really finished. Services change, projects get added, and something will need a fix now and then. After launch we host the site and keep it running. See our hosting and website support for how that works.

These services cover updates, planning, and the way we work with you. Some are about the site. Others are about getting honest advice before you spend a dollar.

• Content updates: new projects, photos, service text, and posts. You can edit in the CMS yourself, or hand it off to us.
• Project management: a kickoff call, clear milestones, feedback rounds, and a launch checklist.
• Web design experts: direct access to the two people who design and build your site, with no account managers.
• Website consultation: a working session on what your site should do, before you spend on a build.
• Consultation services: straight advice on your goals, your budget, and what to do first.

Pricing, process, and who you work with

Here is how a website project works, start to finish.