Marketing for home service contractors

Getting found in Google and the map pack

Most jobs start with a search. A homeowner types in a service and a city, and Google shows a map with three businesses above the regular results. That group is called the map pack. For many home service searches, it is where the calls come from. These four services work on that. If you are in or near Boise, our SEO services in Boise page shows how that looks locally.

• SEO agency: the technical fixes, page content, and links that move your pages up in Google.
• Local SEO for trades: how we win the map pack in your trade, including how service areas work when you drive to the customer.
• Local SEO services: a plain checklist of what good local SEO includes, useful if you are comparing companies.
• Service and location page strategy: a plan for which service and city pages you need, so each one can rank on its own.

Getting named when homeowners ask AI

More homeowners now ask ChatGPT, Gemini, Perplexity, or Google AI who to hire. They get a short answer with a few names in it. Our AEO agency work is about being one of those names. We clean up your business facts, write pages that answer real customer questions, and test the AI tools to see where you show up and where you do not.

AI tools read many of the same pages that Google reads, so the search work and the AI work help each other. That is why we say SEO/AEO as one thing. Idaho Seamless Gutter went from 1.5% to 66.2% visibility on Perplexity after one month of AEO/GEO work. That is one client in one market, and your results will depend on your trade and where you start. To see how AI tools see your business today, try our AI visibility gap report.

If you want the channel-by-channel explainer on AEO, SEO, GEO, and PPC, see SEO, AEO, GEO, and PPC services.

Your Google profile and your reviews

When a homeowner compares you to two other companies on the map, they look at your profile and your reviews. A full profile, fresh photos, and recent reviews help you win that comparison. These three services cover it.

• Google Business Profile optimization: we set up and manage your listing, with a post and three photos or videos every week and a reply to every review within 24 hours. It is $249 per month plus a $199 setup.
• Google My Business: the same listing under its old name. This is the page for contractors whose profile is unverified, suspended, or not showing up. We review your situation first, because results depend on the case.
• Reputation management: Review Barracuda sends review requests by text and email through your CRM, and your crews get metal QR code review cards. It is $199 per month plus a $299 setup.

Paid demand for homeowners ready to hire

Ads reach people who are searching right now. SEO/AEO builds over time, and ads can fill the gap while it does. We run paid work for contractors in two ways.

• PPC agency: Google Ads and Local Services Ads, with a landing page built for each campaign. Google Ads management is $650 per month plus ad spend, with a 3-month minimum. Local Services Ads start from $120 per month. For the full Google Ads details, see our Google Ads management page.
• Meta ads for contractors: Facebook and Instagram ads that show your finished work to homeowners planning a project. There is no flat price for this one. We scope it with you on a call.

Planning, tracking, and what it costs

You do not need every channel. Two services help you decide what to do and see what is working.

• Lead generation strategies: we map which channels fit your trade, your market, and your budget, then build the plan.
• Call tracking and lead reporting: we track calls and forms back to the channel that produced them and report it monthly in Sonar Analytics, which comes with every growth service.