SEO, AEO, GEO, and PPC services

AEO, SEO, GEO, and PPC in plain words

Here is the short version. SEO helps you rank in a list of links. AEO helps you get named in a single answer. GEO helps AI tools recommend you across many questions and many engines. PPC is paying to show up when someone searches. Each one has its own page with the details.

How the four work together

These channels are not four separate projects. They share the same raw material, so the work stacks up instead of repeating.

• A clear service page helps you rank in Google, gives AI tools something to quote, and works as a landing page for ads.
• Reviews and consistent business facts help you in the map pack and in AI answers.
• Ad data shows which searches turn into calls, and that guides the content we write.
• Rankings you earn do not charge you per click, which takes pressure off the ad budget over time.

The SEO work underneath

Every channel above runs better on a clean site. Two services handle that foundation.

• SEO optimization: we tune the pages you already have, including titles, headings, copy, internal links, and schema, so each page is clear about what it offers and where. We recommend a rebuild only if the site itself is the problem.
• Technical SEO audit and fixes: we crawl your site, find what limits rankings, and fix it instead of handing you a list.

Two ways to buy paid search

Google gives contractors two main paid options. They work differently, and many contractors use both.

• Google Ads management: you pay per click, and you control keywords, ad text, and landing pages. We build the campaigns, a landing page for each one, and call and form tracking.
• Local Services Ads setup: you pay per lead, and you can show the Google Guaranteed badge at the top of search results. These ads are only offered in some trades, so we check whether yours is one.

Which one to start with

The right starting point depends on how fast you need calls and what you have in place. Here is how we think about it.

What it costs and who it fits

SEO/AEO + GEO is $1,500 per month plus a $499 setup. Google Ads management is $650 per month plus a $499 setup, and your ad spend goes directly to Google. Local Services Ads management starts from $120 per month. Every growth service includes a monthly Sonar Analytics report. See the full list on our pricing page.

These services are for home service contractors doing $300K or more a year. We partner with 15 contractors in total, and never two in the same trade whose markets overlap. We do not promise rankings or a set number of leads. We promise to do the work, show you the numbers, and tell you what we would change.