SEO optimization for contractors

It starts with an audit

We begin by looking at what's actually there. Which pages exist, which ones get found, which ones compete with each other, and which ones say very little. A common finding is that a contractor has a services page covering six different jobs on one URL, so none of them rank.

The audit also tells us whether the site itself is the problem. Sometimes it is. A site that's slow, hard to edit, or built in a way that fights search engines may be held back no matter how good the copy gets. In that case we say so, and we'd point you toward web design. Otherwise, we fix the pages and keep going.

You get the findings in plain language, with the order we'd tackle them in. We don't bury you in tabs and scores. The question we keep asking is simple: which fixes are most likely to help a homeowner find the right page and call?

What page-by-page improvement looks like

Optimized copy shouldn't read like it was written for a search engine. It should read like a straight answer from a contractor who knows the work. That means naming the service, the place, and the real details a homeowner cares about: what the job involves, what the process looks like, and what to expect.

We rewrite headings so they match how people actually search, and we cut filler that says nothing. A line like "we pride ourselves on quality" gets replaced with something a reader can use. Titles and descriptions get the same care. The title tag is often the first thing a homeowner reads in the results, so it needs to say what the page offers and where, in words that make sense out loud.

For each page, the work follows the same pattern:

• Choose the one search the page should answer, such as a service in a city
• Rewrite the title tag and meta description so they match that search and read well in results
• Rework the headings and copy around what the searcher wants to know
• Add internal links to and from related pages
• Add or fix schema markup
• Check that the page loads well and reads clearly on a phone

The content refresh cycle

Optimization is not finished after one pass. Pages go stale. Services change, competitors publish, and search habits shift. We work through your pages in rounds, starting with the ones closest to producing calls, then circling back to refresh earlier work.

Each cycle follows the same loop. Review how a page is doing, find what's missing, rewrite or expand it, and watch the effect. Pages that earn calls get more attention. Pages that don't get fixed or merged. Old pages that overlap are a common problem. Two pages chasing the same search can compete with each other, so combining them often helps. We also look at pages that were written years ago and never touched. A service you've since changed, or a city you no longer cover, can quietly confuse both visitors and search engines. This is also where we spot gaps that call for new pages, which ties into service and location page strategy.

How it connects to the rest of SEO

On-page work is one part of the wider SEO picture. Technical problems like slow loading or bad redirects can cancel out good copy, so we pair it with our technical SEO audit and fixes work. Everything also feeds SEO/AEO, because pages that answer a question directly are easier for AI tools to cite.

What it costs

SEO optimization is part of SEO/AEO + GEO, which is $1,500 per month plus a $499 setup. Monthly services are month to month, and a monthly Sonar Analytics report is included. The pricing page has the whole picture.

Who it fits, and who it doesn't

This fits contractors doing $300K or more a year who have a decent site that isn't ranking for its services. We partner with 15 contractors total, with one per trade per market.

It's not the right move if your site is badly outdated or can't be improved without rebuilding it. It's also not a quick fix. Page-level work compounds over time, and results depend on your market and your competition. We don't promise a ranking.

A fair way to decide: if your site looks good, loads fine, and has the right pages but they're vague, optimization is likely the right step. If the site is hard to edit, hard to use on a phone, or missing the pages you'd need, a rebuild may come first. We'll tell you which one we see.