SEO agency for contractors
An SEO agency that treats AEO as seriously as rankings.
SEO agency for home service contractors. We handle technical SEO, content, local rankings, and link building, and we build the same work to be cited by AI tools like ChatGPT.
Growth marketing is for home service contractors doing $300K+ a year. We partner with 15 contractors total, and only one per trade per market.
What's included
- Technical audit and fixes
- Service and city page content
- High-authority link building in your niche
- A monthly Sonar Analytics report
Who it's for
Contractors who want to own organic rankings before their competitors do.
What an SEO agency does for a contractor
An SEO agency earns its fee by moving your pages up for the searches that bring in jobs, and by keeping them there. For a home service contractor, that means searches with a service and a city in them, like roof replacement in your town or furnace repair near me.
Rankings still matter. Even as more homeowners ask AI tools for recommendations, Google results feed a lot of what those tools read. So we do classic SEO carefully, and we build the same work to support SEO/AEO as a whole. A page that ranks well and answers a question clearly gives you two chances to be found.
This page is about the ranking side: what the work is, what happens each month, and how to tell if it is working.
What happens month to month
SEO is not one big project with an end date. It is a monthly rhythm. Here is what that rhythm looks like on our accounts.
Technical work
Search engines have to be able to crawl and understand your site. Each month we check indexing, redirects, broken links, page speed, mobile usability, and structured data, then fix what we find. If you want the details of that work on its own, see our technical SEO audit and fixes service.
On-page work
Each page should be clear about what it offers and where. We tune titles, headings, copy, internal links, and schema so a page about gutter guards looks like a page about gutter guards. Our SEO optimization service goes deeper on this part.
New content gets built too. That usually means pages for services and cities you do not cover yet, written around what homeowners actually search.
Links and authority
Links from other trusted sites tell search engines you are a real business in your field. We build links from sources in your niche, like home services and construction sites. We do not buy link packages or use networks of throwaway sites. Those can hurt you.
How we choose what to rank for
A long list of keywords is not a plan. We start with what makes you money. A roofer in a mid-size market might make more from replacements than repairs, so replacement searches come first. An excavator might care more about bids from builders than small residential calls.
Then we check what the search results look like. Some searches are dominated by directories and national lead sites. Others have local companies in the top spots, and that is where a local contractor can win. We pick the fights we can win first and build from there.
For multi-city work, we pair this with a page plan. Our service and location page strategy explains how we decide which pages to build.
What it costs
SEO/AEO + GEO is $1,500 per month with a $499 setup. That covers technical SEO with monthly audits and fixes, content for every service and city you cover, link building in your niche, AEO and GEO work, and a monthly Sonar Analytics report.
We run the AI side in the same engagement because the work overlaps. If you want to see how that part works, read about our AEO work. Full pricing for every service is on the pricing page.
Who it fits and who it does not
SEO fits contractors who can wait for results and want to own organic search in their market. It pairs well with contractors who already get steady work from referrals and want to stop depending on them.
It is a weak fit if you need leads next week. SEO is slow by nature. In that case ads usually make more sense to start, with SEO running behind them. It is also not for contractors under $300K a year, and we cannot take two companies in the same trade in overlapping markets.
If you are in or near Boise, our SEO services in Boise page covers that market in more detail.
Common SEO mistakes
Most of the SEO problems we find on contractor sites come from a short list of causes.
- One services page that tries to rank for everything, so it ranks for nothing.
- City pages copied from each other with only the city name changed.
- Slow, heavy sites built on page builders with huge image files.
- A previous agency that bought links, which now need to be cleaned up.
- No tracking, so nobody can say what SEO produced.
What to expect over time
SEO takes time, and how much depends on your trade, your market, and where your site is today. We usually tell contractors to expect measurable movement in three to six months, with early signs sooner for some pages. We do not guarantee rankings, and anyone who does is selling something.
What you get in the meantime is a monthly report that shows rankings, leads, and the work we did. Month one is audit and fixes. Months two and three are heavy on content and on-page work. After that, growth comes from adding pages, earning links, and tightening what is already ranking.
A good SEO report is short. It should tell you which pages moved, which searches they moved for, how many calls and forms came from organic search, and what we plan to do next. If a report is forty pages of charts and no short overview, it is built to impress you, not inform you. Ours is built to answer one question: is this bringing in work?
SEO also protects you from rising ad costs. Rankings you earn do not charge you per click. That is why many contractors run SEO alongside ads and shift the balance over time.
Common questions
- How long does SEO take?
- Traditional rankings usually show measurable improvement in 3 to 6 months. Organic keyword rankings can start appearing around month 3 to 4.
- How much does SEO agency cost?
- SEO/AEO + GEO is $1,500 per month plus a $499 setup. Full pricing is on our pricing page.
- Who is SEO agency for?
- Home service contractors doing at least $300K a year who want to get to the next level. We partner with 15 contractors total, and never two in the same trade whose markets overlap. Websites are open to every industry.
Is your territory still open?
We only partner with 15 contractors at a time, and never two in the same trade whose markets overlap. Let's find out if your trade and market are available.