AEO agency for contractors

Entity clarity: make it obvious who you are

An entity is a clearly defined thing: your business, your services, your service areas. AI tools struggle when the facts about a business disagree. Maybe your website says you serve three cities, your Google profile says five, and an old directory lists a phone number you stopped using.

We clean that up. The goal is one consistent set of facts, repeated everywhere a machine might read them.

• Business name, address, and phone number that match across your site, profile, and listings.
• A clear list of the services you offer and the places you serve.
• Schema markup on your pages, so the facts are stated in a form machines read easily.
• A real About page and real project proof, so there is something to trust.

Answer-ready content

AI tools quote pages that answer a question directly. So we write content that does. Each page opens with a plain answer to the main question, then adds detail.

Think about what a homeowner asks before hiring a siding contractor. How much does it cost? How long does it take? What material lasts longest in this climate? Who should I call? We build pages and FAQ content around those questions, using the same words customers use. That helps with Google too, since clear answers also tend to do well in search.

We do not stuff in filler. A short, specific answer from a real contractor beats a long page of general advice.

The best answer content comes from you. You know the real answer to how long a re-roof takes in your area, or what drives the price of a stamped patio. We interview you, then write it in plain language. That gives AI tools something no generic site can offer: a specific answer from someone who does the work.

How we test and report

Part of the monthly work is query testing. We run questions across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, then track whether you are named, where, and who is named instead of you. Our GEO service goes into that testing in more detail, and our AEO service page covers how the content side works.

Here is one result we can point to. Idaho Seamless Gutter went from 1.5% to 66.2% visibility on Perplexity after one month of AEO/GEO work. Your results will depend on your trade, your market, and where you start, so treat it as an example of what is possible rather than a promise.

If you want to see where you stand today, our AI visibility gap report shows how AI tools currently see your business.

What it costs

AEO is part of our SEO/AEO + GEO service, which is $1,500 per month with a $499 setup. It includes the content, schema, and entity work, GEO query testing, link building, technical SEO, and a monthly Sonar Analytics report.

We do not sell AEO on its own as a cheaper add-on, because it works best alongside SEO. Both feed each other. See the full breakdown on our pricing page.

Who it fits and what to expect

AEO fits home service contractors doing $300K or more a year who want to be the name AI tools give for their trade and city. It fits best when you already have real reviews and real work to show, since AI tools need something to quote.

It does not fit contractors who want a quick trick. There is no switch to flip. And since we work with only one contractor per trade per market, we may not be able to take you on if a competitor of yours is already a partner.

On timing, AI visibility can move faster than traditional rankings, but we cannot promise how fast it will move for you. Expect the first months to be about fixing facts and building answer content, with testing to show what is shifting. Your reviews matter here too, so our reputation management service is a common pairing.

Mistakes that keep contractors out of AI answers

Most contractors who do not get named are not doing anything dramatic. They are making small, fixable mistakes.

• A website that says what you do in vague marketing language instead of plain words.
• Pages with no clear answer near the top, so there is nothing for a tool to quote.
• Different service lists on the site, the Google profile, and old directories.
• Very few written reviews, or reviews that never mention the actual work.
• Treating AI visibility as a one-time project. These tools update often, so what works needs checking regularly.