Google Business Profile optimization for contractors
Turn your Google listing into a lead machine.
Google Business Profile optimization for home service contractors. We set up and manage your listing so it shows for the right searches in the right places.
Growth marketing is for home service contractors doing $300K+ a year. We partner with 15 contractors total, and only one per trade per market.
What's included
- Categories, attributes, and service areas
- One post and three photos or videos every week
- Every review replied to within 24 hours
- Citation audit, fixes, and new listings
Who it's for
Contractors who want to win the local map pack for their main services.
What a fully built profile looks like
A Google Business Profile is the listing that shows up with your reviews, photos, hours, and phone number when someone searches for you or for a contractor in your area. Most contractors set one up once and never touch it again. Optimizing it means doing the actual profile work, on a schedule, so it keeps earning calls.
Here is what the work looks like in practice: the right categories, a full list of services, a service area that matches reality, steady photos and posts, and a plan for reviews. None of it is hard on its own. The effort is in doing it carefully and keeping it up.
Categories, services, and service areas
This is the part that matters most for what Google shows you for.
Primary and secondary categories
Your primary category is the strongest signal of what you are. Pick it carefully, because it carries the most weight. Secondary categories add other things you do. We choose them from what homeowners search and what you want more of, and we avoid piling on categories that do not fit.
Services and service areas
Each service you offer can be listed with its own name and description. We write these in the words customers use, and we only list what you actually do. For the service area, we list the cities you really work in, which should match your website.
Photos, posts, questions, and reviews
Fresh content tells Google and customers that the business is active. Our plan includes one post and three photos or videos every week.
Photos should show real work: before and after shots, crews on the job, finished results, and your trucks. Stock images do not help. If you send us what your crews take on a job, we handle labeling, uploading, and posting. Good photos also help someone decide to call you over a competitor with a bare profile.
Posts can announce seasonal offers, highlight a finished project, or answer a common question. They do not carry the ranking weight that categories do, but they keep the profile looking alive.
A simple rhythm works well. One week might feature a finished project with a short caption about the problem and the fix. The next might show a crew at work. Another might cover a seasonal tip, like checking gutters before fall. Captions should be plain and specific, with the city and the service named naturally.
Google has changed how profile questions work over time, so we treat the questions your customers ask as content. We put clear answers on your profile where we can and on your website where they will be seen. If your profile accepts messages or calls, we make sure they go to someone who answers.
Reviews are part of the profile too. Our plan includes a reply to every review within 24 hours. Replies show future customers how you treat people, and they tell Google the profile is managed. For the full review system, see our reputation management service.
Citations and consistency
A citation is a mention of your business name, address, and phone number on another site, like a directory. When those details match your profile, it helps Google trust the profile. When they do not, it creates doubt.
We audit your existing citations, fix the wrong ones, and build new listings where they help. This also benefits AI tools that read those same sources.
Watch for duplicates. Old listings with a previous phone number or a former business name can split your reputation across several records. Cleaning them up is dull work, and it is some of the most useful work on the list.
What it costs and what you get
Google Business Profile management is $249 per month with a $199 setup. You get full optimization of categories, attributes, and service areas, one post and three photos or videos each week, replies to every review within 24 hours, and a citation audit with fixes and new listings.
It works best next to the rest of your local work. Our local SEO services page explains how the profile fits with pages, reviews, and citations. See the pricing page for other services.
Common profile mistakes
These are the profile mistakes we fix most often.
- Putting keywords in the business name, which can get a profile suspended.
- Choosing a wrong primary category and never revisiting it.
- Listing a service area far bigger than where you work.
- Uploading nothing new for a year.
- Letting the phone number or hours go out of date, so customers reach nobody.
- Leaving reviews unanswered.
Who it fits and what to expect
Profile work fits home service contractors doing $300K or more a year who want to win the local map pack for their main services. We take one contractor per trade per market, so we check that your market is open before we begin.
The first weeks are cleanup and setup: categories, services, areas, attributes, and citations. Posting and photos begin right away. Changes to a profile can take time to show up in search, and rankings depend on your trade, your competitors, and the strength of your reviews and pages. We report on calls, direction requests, and views from your profile each month. Profile work alone will not make a weak website or a thin review count rank. That is why it pairs well with our Google My Business help for contractors whose profile is unverified or suspended.
Common questions
- Is Google My Business the same as Google Business Profile?
- Yes. Google renamed Google My Business to Google Business Profile. It is the same listing.
- How much does Google Business Profile optimization cost?
- Google Business Profile management is $249 per month plus a $199 setup. Full pricing is on our pricing page.
- Who is Google Business Profile optimization for?
- Home service contractors doing at least $300K a year who want to get to the next level. We partner with 15 contractors total, and never two in the same trade whose markets overlap. Websites are open to every industry.
Related services
More marketing for home service contractors →Is your territory still open?
We only partner with 15 contractors at a time, and never two in the same trade whose markets overlap. Let's find out if your trade and market are available.