Website design in Boise, Idaho
Custom websites built around how your customers decide.
Website design in Boise, Idaho for established businesses in any industry. We design every page around the questions your customers ask and the action you want them to take, then build it on Next.js so it loads quickly on every device.
What's included
- Strategic discovery session before any design starts
- Custom layouts and copy, never a template
- Page structure planned around calls, forms, and bookings
- SEO/AEO foundation: headings, schema, and metadata
Who it's for
Established businesses that have outgrown a template site and want a website that sells for them.
Website design in Boise that follows how customers decide
Website design in Boise, Idaho starts with one question: what does a visitor need to see before they pick up the phone? We design your site around that answer, for businesses in any industry. A roofing company, a law firm, and a dental office all need different pages, but the job is the same. Help the right person decide, then make the next step easy.
A good site is not a digital brochure. It answers questions in the order your customers ask them. Who are you? Do you do the work I need? Can I trust you? Roughly what does it cost? How do I reach you? When each page answers one or two of those, people keep reading. When pages dodge them, people leave and call someone else.
We also decide what to leave off. Many sites carry pages that exist only because a template had a slot for them: a long welcome message, a team page full of stock photos, a blog nobody updates. If a page doesn't help someone decide or act, we cut it or fold it into one that does. A smaller site with strong pages beats a bigger one with filler.
How a design project runs, step by step
You'll know what is happening at every stage. Here is the order we work in.
- Discovery: a strategy session about your customers, your best jobs, your competitors, and what you want the site to produce.
- Structure: we map the pages you need and how they connect before anything gets drawn.
- Design: we draw the key pages, starting with the homepage and your main service pages.
- Copy: every page is written to answer real customer questions. On the Authority and Premium packages, we write all of it.
- Build: we build the approved design on Next.js.
- Launch: we test forms, phone links, tracking, and indexing, then go live.
What goes on the page, and why
Every page has a job. If we can't say what it is, it doesn't make the cut.
The homepage
The homepage tells a visitor in a few seconds what you do, where you do it, and what to do next. It points people to your main services and shows proof early, like reviews and finished work. It is a signpost, not a place to tell your whole story.
Service pages
Each major service gets its own page. That way someone searching for a specific thing lands on a page about exactly that thing. Each page explains the service, who it's for, how it works, and how to get started.
Proof and contact pages
Your portfolio, reviews, and about page do the trust-building. Your contact page is short and easy. People should never have to hunt for your phone number or a form. You can see how we put these together in our portfolio.
Designed to rank in Google and be cited by AI search
Design and search visibility are not two separate projects. The way a page is laid out affects how Google and AI tools read it. Clear headings, short sections, and direct answers help both people and machines understand what a page is about.
Every site we design gets an SEO/AEO foundation: clean headings, metadata, and structured data (schema) that spells out who you are and what you offer. That helps your pages show up in Google, and it gives tools like ChatGPT, Gemini, and Google AI Overviews something clear to quote. We cover the details on our technical SEO/AEO setup page.
What website design costs
Website packages start at $3,900, and most projects land around $6,400. The Launch package is $3,900 for five to six pages. The Authority package is $6,400 for 15 to 20 pages, and it's the one most established businesses pick. The Premium package is $10,100 for 20 to 30 pages and includes brand identity work. You can compare them side by side on our pricing page.
Payment is simple: 50% of the build is due at kickoff and 50% at launch. Hosting and CMS are $75 per month. A typical project runs four to eight weeks from strategy to launch.
Mistakes that cost businesses calls
These are the problems we fix most often when someone comes to us with a site that isn't working.
- A homepage that talks about the company instead of the customer's problem.
- One page that tries to cover every service, so none of them rank or persuade.
- No clear next step, or five different ones competing on the same screen.
- Reviews and project photos buried on a page nobody visits.
- Pretty design that loads slowly on a phone.
- No tracking, so nobody knows which pages produce leads.
Who this is for, and who it isn't
Our design work fits established businesses that want the website to sell for them. If you have outgrown a template, or your current site doesn't match the quality of what you do, this is for you. If your site is already decent but dated, a website redesign may be the better starting point.
It isn't a fit if you only want the cheapest possible site or a quick page with no strategy behind it. We take on a small number of clients at a time, so each project gets real attention.
Your part is small but real. We need honest answers in discovery, photos and project details, and feedback when we send designs. Owners who respond within a few days keep the project moving at a steady pace. If you're not sure where you fit, contact us for a free discovery call. We'll tell you honestly what we'd do.
Common questions
- How do website design payments work?
- 50% of the build is due at kickoff and 50% at launch. Hosting and CMS are $75 per month.
- How much does website design cost?
- Website packages start at $3,900, and most projects land around $6,400. Full pricing is on our pricing page.
- Who is website design for?
- Established businesses in any industry that want a site built around how customers search and decide. You work directly with Jared and Rachelle, with no account managers in between.
Related services
More website design services →Ready to talk it through?
Book a free discovery call. We will recommend the right scope for your business, and tell you what to skip.