Website redesign in Boise, Idaho

Signs it's time to redesign

Not every site needs a rebuild. One sign is enough to start a conversation. Two or three usually mean the site is costing you business. The real question is how much to change, and that's what our review is for. Here are the signs we look for.

• You're embarrassed to send customers to it.
• It looks fine on a computer but is awkward on a phone.
• It loads slowly, or pages jump around while loading.
• You get visits but few calls or form submissions.
• You can't update it without calling a developer.
• It was built years ago and the work you do has changed.
• Competitors with weaker work look better online than you do.

What we check before touching anything

We start with a review of your current pages. Which ones get search traffic? Which ones lead to calls or forms? Which ones are indexed, and which are thin or outdated? We also look at which pages other websites link to, since those links carry value.

That review tells us what to keep. Some pages stay almost as they are, and some get rewritten. Some get merged, and some are removed. The decisions come from evidence, not guesses.

We talk to you too. You know which jobs you want more of, which services pay best, and which pages you never want to see again. That input shapes the new structure as much as the data does.

How we protect your rankings

Ranking drops after a redesign usually come from avoidable mistakes. Even with a careful plan, rankings can wobble for a short time after a big change, because Google needs to read the new pages. A clean redirect map and a submitted sitemap shorten that period, but we won't promise a result we can't control. Here's how we avoid the mistakes we can.

• We map every existing URL to a spot on the new site.
• Any page whose address changes gets a redirect, so old links and search results still land in the right place.
• We keep content that already performs, and improve it instead of replacing it.
• We carry over titles and descriptions that work, and rewrite the ones that don't.
• At launch we check tracking, forms, and indexing, then handle search engine submissions to Google and Bing.

A redesign, a fix, or a rebuild?

Sometimes a full redesign isn't the answer. We tell you which path fits. A good rule: if the bones are good, fix the surface. If the bones are wrong, rebuild.

What changes and what it costs

A redesign usually changes the layout, the copy, the page structure, speed, mobile experience, and structured data. Redesigns use the same packages as new builds. Website packages start at $3,900, and most projects land around $6,400. The Authority package at $6,400 covers 15 to 20 pages with full copywriting and technical SEO/AEO. See the pricing page for the differences.

We also use a redesign to improve how the site reads to AI search. Pages get clearer headings, direct answers to common questions, and structured data, so Google AI Overviews, ChatGPT, and Gemini have something solid to quote. That's part of the SEO/AEO foundation we build into every site.

A typical project takes four to eight weeks from strategy to launch. 50% of the build is due at kickoff and 50% at launch. Hosting and CMS are $75 per month.

What happens after the new site goes live

We watch indexing and tracking in the days after launch, and every package includes post-launch support, from 30 to 90 days depending on the package. Rankings can move a little while Google reads the new pages, and we tell you what to expect so it doesn't catch you off guard.

In the weeks after launch, watch your calls and forms. If something looks off, tell us right away. We'd rather fix a small issue in week one than hear about it in month three.

Want to see how past redesigns look? Browse the portfolio. When you're ready to talk, contact us.