Website consultation in Boise, Idaho

What we look at

If you have a site, we open it with you and look at it the way a customer would. If you only have an idea, we start from that.

A good consultation goes both ways, so we'll ask questions too. What does a good customer look like? Which jobs do you want more of, and which would you happily turn down? A site that attracts the wrong work is worse than no site. We'll also ask how people reach you today, who answers the phone, and what happens after a form comes in. Many website problems are really follow-up problems, and we'd rather find that out before you pay for a new design.

If you have a site now, we'll ask what you like about it. Some parts usually work and are worth keeping, like a strong set of project photos or a page that already ranks.

• Does the homepage say what you do and where, in the first few seconds?
• Is the structure clear, with a page for each major service?
• Does it work on a phone, including the phone number and forms?
• Does it load quickly?
• Is there anything under the hood that holds back search, such as missing page titles or structured data?
• Does the site show proof, like reviews and finished work?

Redesign, rebuild, or fix

This is the question most owners bring us. Here is how we think about it.

What you leave with

You leave with a plain recommendation. It covers the pages your site needs, a package and budget range that fits, and what to do first. If we think a package fits, we say which one and why. If we think you should wait, we say that too.

You'll also hear how we'd structure the site so it ranks in Google and gets cited by AI search tools like ChatGPT, Gemini, and Google AI Overviews. That's part of the SEO/AEO foundation we build into every site.

If you're planning a new site, we'll also talk about what content you already have and what needs writing. The Authority and Premium packages include full copywriting for every page, and the Launch package expects you to provide the copy. Knowing that early keeps your budget honest.

What it costs

The first call is a free discovery call. You don't pay to talk with us, and there's no pressure afterward.

To help you plan, here are the real numbers. Website packages start at $3,900, and most projects land around $6,400. Authority is a 15 to 20 page site, and Premium is 20 to 30 pages. 50% is due at kickoff and 50% at launch, and hosting and CMS are $75 per month. Typical projects run four to eight weeks. See the pricing page for what each package includes.

Who it fits, and who it doesn't

It's a fit for owners who have an existing site that isn't working, who are planning a first site, or who are deciding how much to spend. Businesses in every industry are welcome.

It's not the right step if you've already picked a design and just want someone to build it. In that case, we'd move straight to planning the project, which we run through project management.

If your questions are broader than the website, such as budget, priorities, or growth, consultation services covers the business side.

How to get ready

Bring your website address if you have one. Write down the three things you wish the site did better. Look at a few sites you like, and tell us why. You can see our own work on the portfolio page to start.

Think about who your best customers are and what made them choose you. Their words are often better than yours for describing the business. If you have reviews, skim them for phrases that keep repeating.

You don't need to prepare a formal brief. Messy notes are fine. We'd rather talk to you with a rough idea than wait for something polished.