Landing page design in Boise, Idaho

Landing page or homepage?

Send campaign traffic to a landing page. Send general visitors to your homepage and service pages. If someone clicks an ad for roof replacement and lands on a homepage that also talks about gutters, repairs, and your company history, they have to work to find what they came for. Many won't.

A landing page also lets you speak to a specific audience. A page for emergency AC repair can sound urgent and put the phone number first. A page for a new patio can lead with photos and a design consultation. The same business, two different pages, two different jobs.

Your homepage still matters. Landing pages don't replace it, because people also search for your company name, check your reputation, and look at your full list of services. You want both. Think of the homepage as your front door and a landing page as a side entrance built for one kind of guest.

What goes on a landing page that works

Every landing page is a little different, but these pieces show up on most. Order matters too. The headline and the call to action should be visible without scrolling on a phone. Proof comes right after the promise, and the explanation follows. At the bottom, the action shows up one more time, for people who needed the extra detail first.

• A headline that matches what the visitor searched for or clicked.
• A short explanation of the offer and who it's for.
• One clear call to action, repeated where it makes sense.
• Proof near the action: reviews, finished work, or credentials.
• A short form or a tap-to-call button.
• A few answers to the questions that stop people from acting.

Match the message to the click

Message match is the biggest lever on a landing page. If your ad says "same-week fence installation," the page headline should say the same thing. When the words change, visitors wonder if they're in the right place.

We write the page to continue the conversation the ad started. The visitor sees the same promise, in the same words, and then gets the details. That small thing keeps people on the page.

The same goes for the look. If your ad shows a particular service, a photo of that service should open the page. A shot of a generic crew or a stock handshake tells visitors they might be in the wrong place.

Forms, calls, and what happens after

Long forms scare people off. We ask for the few things you need to follow up, usually a name, a phone number, and a short description of the job. Click-to-call matters on phones, since many people would rather talk than type.

After someone submits, they see a thank-you page that tells them what happens next. You get the lead by email or in your CRM. We can wire this up with dynamic forms integration so leads land where you work. Forms also get spam protection. A flood of fake leads wastes your time, and it makes the real numbers harder to trust.

Tracking tells you what works

A landing page you can't measure is a guess. We set up tracking for calls and form submissions, so you can see which pages and campaigns produce leads. Our analytics integration service explains what we track and how you'll see it.

Once you have data, you can improve. You might change a headline, shorten a form, or move the proof higher. That's the work of conversion optimization, and a landing page is a clean place to practice it.

A fair warning: a landing page needs some traffic before the numbers mean anything. A page that gets a handful of visits tells you very little. We'll tell you when there's enough data to act on.

Where landing pages fit, and what they cost

If you run ads, a landing page is almost always worth having. For home service contractors we work with on Google Ads management, a dedicated landing page is built for every campaign. That service is $650 per month plus ad spend paid directly to Google, and it's reserved for home service contractors doing $300K or more a year.

If you aren't a contractor, or you only need a page or two, we scope landing pages on a discovery call. Because a landing page is small, it's easier to build and easy to adjust. It can also be part of a full site. Website packages start at $3,900, and most projects land around $6,400. See the pricing page, then contact us to talk about what you need.